Manager - Digital Marketing

Job Description - Manager, Digital Marketing (Performance)

Designation: Manager, Digital Marketing (Performance)
Location: Mumbai
Experience: 8+ years
Industry Preference: Real Estate / BFSI / Automotive / Premium Consumer / Digital agencies

Role Objective:

Lead the performance marketing function across the organisation, driving qualified leads, site visits and sales through data-led digital strategies. The role will be responsible for planning, executing, optimising and measuring campaigns across platforms while continuously identifying opportunities to improve lead quality, conversion and marketing ROI.

Key Responsibilities:

1. Performance Marketing Strategy
- Develop and execute performance marketing strategies aligned with project-wise business and sales objectives.
- Plan digital media across Google, Meta, LinkedIn, YouTube and other relevant platforms.
- Build campaign strategies across the funnel - Demand Creation Demand Capture - Lead Nurturing - Conversion.
- Define channel mix, budgets, audience strategy, campaign objectives and KPIs.

2. Lead Generation & Quality
- Drive high-quality leads while balancing CPL, lead quality, site visits and booking outcomes.
- Work closely with Presales/Sales teams to understand lead quality and conversion gaps.
- Analyse & own the complete funnel from lead - contacted - qualified -site visit - booking and identify optimisation opportunities.
- Develop strategies for remarketing, database reactivation and existing lead nurturing.

3. Campaign Management & Optimisation
- Own end-to-end campaign execution audience planning, campaign setup, creatives, landing pages, tracking and optimisation.
- Continuously optimize campaigns based on CPL, CPA, CTR, CVR, ROAS, lead quality and downstream conversion metrics.
- Conduct A/B testing across creatives, audiences, messaging, landing pages and campaign structures.
- Identify performance trends and proactively recommend course corrections.

4. Analytics & Reporting
- Analyse campaign and funnel performance using GA4, Google Ads, Meta Ads Manager, CRM/Sperto and agentic dashboards.
- Build actionable performance reports rather than purely descriptive reports.
- Identify channel, audience, geography, creative and keyword-level insights.
- Establish attribution frameworks to understand assisted conversions and the contribution of different digital touchpoints.
- Present performance insights and recommendations to senior management.

5. Technology & AI
- Work with technology teams to improve integrations between media platforms, CRM, analytics and presales systems.
- Stay updated on emerging ad-tech, AI and marketing technology developments.

6. Agency & Stakeholder Management
- Manage performance marketing agencies and ensure delivery against agreed KPIs.
- Challenge media plans, budgets, targeting and performance recommendations with a strong analytical lens.
- Work closely with Brand, Creative, Presales, Sales, Technology and Business teams.
- Ensure timely execution of campaigns across multiple projects and markets.

Desired Skill Set:

-Strong hands-on experience in Google Ads and Meta Ads; LinkedIn/YouTube experience preferred.
- Strong understanding of full-funnel performance marketing.
- Experience handling significant digital media budgets.
- Strong analytical and problem-solving capabilities.
- Good understanding of GA4, CRM, attribution and marketing analytics.
- Ability to translate data into business insights and actions.
- Strong agency and stakeholder management skills.
- Understanding of landing-page optimisation, CRO and tracking.
- Strong interest in AI, automation and emerging digital technologies.
- Excellent communication and presentation skills.