manager, digital marketing.

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.

We understand the importance of a job in peoples lifes and we want to help them find work that feels good. And we'll help them continue to grow as their needs and ambitions change.

At Randstad, our value comes from our people and that is why we put them first. We are proud of our learning culture and career architecture framework that encourages ours team to develop both personally and professionally.

We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust.

• Manages the day-to-day digital marketing campaigns and initiatives, ensuring that they are executed on time, within budget, and aligned with organization's marketing guidelines (either internally with the team or with external partners)

• Implements search engine optimization (organic performance) strategies, managing keyword research, content optimization, while tracking performance metrics and reporting results to senior management

• Creates, manages, and monitors digital marketing campaigns to ensure they are effective and meet KPIs< /li>

• Manages digital marketing best practice adoption and system standardization within the team

• Contributes to team plans by guiding in the preparation of reports, analyses, and recommendations aimed at enhancing the performance of the channels, improving data quality, and optimizing online content

• Implements search engine marketing (SEM) and paid search campaigns optimizations, while tracking performance metrics and reporting results to senior management

• Ensures compliance with data privacy regulations, such as General Data Protection Regulation (GDPR), in all digital marketing activities

• Continuously monitors advancements in marketing technology, such as leveraging Artificial Intelligence (AI) to optimize digital marketing efforts. For example, applies AI-powered tools to enhance clients and talents segmentation, personalize marketing campaigns, and predict clients and talents behavior, ensuring cutting-edge strategies drive measurable results.

Grade Descriptor

• In-depth understanding of concepts and principles in own discipline and a good knowledge of these elements in related disciplines

• Provides management and guidance to professional employees and/or supervisors or supervises large, complex business or technical support teams

• Has accountability for the performance and results of a team or multiple related teams

• Adapts team plans, sets priorities and allocates resources to align with business area objectives

• Provides input into budgets

• Decisions and problem solving are guided by policies, procedures and team / business area plan receives guidance from manager

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