Manager - Digital Marketing
Tally Solutions · Bengaluru · onsite · Posted 47d ago
Undisclosed5–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
In this role, you will own the digital marketing strategy and execution for TallyCapitals business lending platform. You will drive end-to-end customer and partner acquisition, engagement, conversion, and retention across digital channels. The role requires building scalable, data-driven marketing programs that generate qualified leads, improve customer journeys, and accelerate loan applications and disbursements. Working at the intersection of growth marketing, marketing automation, analytics, and customer lifecycle management, you will play a key role in scaling TallyCapitals growth trajectory.
Responsibilities - Own and operate TallyCapitals Marketing Automation Platform Netcore to drive digital engagement with MSME customers and partners.
- Drive digital lead generation for TallyCapitals business loan offerings, increasing the volume and quality of applications sourced through digital channels.
- Own the design, planning, and execution of multi-channel campaigns including lead nurturing, cross-sell, upsell, and retention campaigns with a strong focus on personalization and automation.
- Tracking, attributing and optimisation costs across multiple digital channels
- Ability to use AI tools for copywriting and design
- Experience in digital marketing, with a strong track record in performance marketing, lead generation, and marketing automation; experience in BFSI, NBFC, Fintech, or lending businesses.
- Strong understanding and expertise in Email, SMS, WhatsApp Marketing, and Web Push Notifications; experience working with CRM platforms such as Salesforce CRM and customer engagement ecosystems is preferred.
- Proficiency in analytical and marketing tools such as Google Analytics (GA4), Google Tag Manager (GTM), Tableau, Metabase, and Looker Studio, and in marketing automation platforms such as Netcore, Marketo, Marketing Cloud etc.
- Excellent analytical skills with the ability to interpret data, strong communication and interpersonal skills, and creative problem-solving abilities.
- Demonstrated experience leading and mentoring high-performing digital marketing teams, with strong project management and prioritization skills.
- Empower: Enable MSMEs with seamless access to flexible working capital, driving sustained growth and impact.
- Bridge: Mitigate the credit gap for MSMEs by integrating finance with tech, trust, and deep business understanding.
- Enable: Deliver tailored financial solutions within the Tally ecosystem to help MSMEs thrive.
Sourced from naukri
Skills
Customer ExperienceCustomer EngagementAutomationcrmanalytical thinkingbusiness loanscrm platformsBusiness LendingbfsiAnalyticsBankingCopy WritingcloudAI ToolsArtificial IntelligenceCommunication And Interpersonal SkillsBusiness Loan
About Tally Solutions

Tally Solutions
Software Product
1.0k+
employees
1986
40 years old
Bangalore/Bengaluru, Karnataka
India
About
At Tally, we build technology that simplifies businesses, empower people, and creates lasting impact. With over 2.5 million businesses across 100+ countries trusting us.
Industries
Software Product
Employee ratings
423 reviews
4.0/ 5
Culture
4.1
Career growth
3.4
Work-life
4.0
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