Manager - Digital Marketing

Job Summary

The Manager - Digital Marketing at Godrej Industries Group is responsible for driving incremental bookings and improving inventory absorption for the South Zone sustenance portfolio through digital, data-led, and partnership-driven initiatives. This role focuses on conversion, database monetisation, organic demand, and project reputation in close partnership with sales and CRM/CDP teams. The manager will oversee affiliate and walk-in programmes, CRM and CDP-led activation, SEO and local GEO strategies, and conversion optimisation.

Responsibilities

• Onboard and manage affiliate partners and third-party presales teams to generate qualified walk-ins for sustenance projects.
• Coordinate with site sales to keep offers, narratives, and talk tracks updated and conversion-focused.
• Track partner performance (walk-ins, bookings, RoI) and recommend optimization actions to improve conversion rates.
• Work with CRM/CDP teams to identify high-intent, warm, and dormant leads from historical databases.
• Build basic audience cohorts and launch reactivation journeys to drive site visits and bookings.
• Execute SEO and local GEO strategies to increase non-paid traffic and inquiries for sustenance projects.
• Create and publish project-specific content to improve discoverability and monitor organic performance.
• Monitor the conversion funnel from lead to booking and refine scripts, journeys, and landing pages to improve metrics.
• Track project reputation and execute initiatives to improve review scores, response rates, and perception in key micro-markets.

Key Skills

• Demonstrated performance or growth marketing experience in Real Estate, BFSI, Automobile, or Insurance sectors.
• Prior people-management experience leading teams of 3-4 or more members.
• Experience with Agentic AI and implementing digital marketing workflows using LLMs such as Claude, ChatGPT, or Gemini.
• Hands-on experience with Meta Ads Manager, Meta Business Suite, Google Ads Manager, and LinkedIn Ads Manager.
• Working knowledge of Google Analytics, Google Tag Manager, Google Search Console, and SEMrush.
• Familiarity with CRM platforms like Salesforce and LeadSquared is preferred.
• Strong campaign execution tied to funnel and revenue outcomes, with practical experience in SEO, local SEO, content coordination, and analytics.
• Comfort working with agencies and internal stakeholders across sales, marketing, and tech.
• Ability to read and interpret attribution and funnel dashboards, and translate performance into actionable plans.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.