Manager - Digital Marketing

We will count on you to:

• Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites.
• Support SEO team with development and implementation of on-page and technical SEO improvements using tools such as SEMrush, AHRefs, and Screaming Frog.
• Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns, including audience targeting, bidding strategies, and ad copy refinement.
• Perform keyword, search intent, and topic research using both traditional tools and Gen AI-assisted approaches to support campaign ideation and content strategies.
• Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics.
• Coordinate with in-market teams, legal, and content owners to deliver campaign assets and optimise pages via Adobe Experience Manager (AEM).
• Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront in collaboration with regional marketers and agency partner
• Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends.

What you need to have

• 4-6 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads) within a large enterprise or agency environment.
• Proven ability to conduct SEO audits and competitive gap analysis.
• Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines.
• Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio.
• Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
• Advanced skills in keyword research, especially in the context of AI-driven search behavior (e.g. Google SGE, ChatGPT prompts).
• Excellent written and verbal communication in English, with the ability to simplify complex findings for non-technical stakeholders.
• Strong project/time management skills and experience working across multiple time zones and stakeholders.