Manager- Digital Marketing( Jeevansathi.com)

About Info Edge:

We are Info Edge, a pioneer in the Indian internet ecosystem. You may have heard about us when you are looking for a job (Naukri, iimjobs, hirist, AmbitionBox, Job Hai, BigShyft), a house (99acres), a life partner (Jeevansathi) or while you were studying (Shiksha). We run all these in house. We also invest actively and you might recognize us if you order food online (Zomato) or buy insurance online (Policy Bazaar). In short, we constantly strive to run sustainable businesses in the consumer internet space in India. We are $9-Billion in market cap but are a lot more in how we touch everyones life on a day-to-day basis. And we aspire to do more. Our Vision: To create world-class platforms that transform lives.

Key Responsibilities

• Plan, execute and optimize digital marketing campaigns (including app) for user acquisition and retention across digital platforms like Meta, Google, DV360 etc.
• Monitor and analyze key performance indicators (KPIs) like App Installs, Conversions, CPLs, Quality, Engagement to measure the effectiveness of digital marketing campaigns and drive scale with efficiency
• Constantly innovate and identify fresh ways to grow by tapping into new channels/networks to scale campaigns and optimize ROI
• Collaborate with cross-functional teams, to align and drive digital marketing efforts with overall business goals and objectives.