Manager - Digital Marketing ( Aachi Group)

Manager Social Media, Digital Marketing & E-commerce

Department: Group Marketing & E-commerce | Industry: Diversified

Business Group

Role Overview

The Manager will be responsible for driving digital marketing, social media management, performance advertising and e-commerce sales growth across all Aachi Group business verticals.

The role requires a hands-on professional with strong expertise in Meta Ads, Google Ads, analytics and online sales management. The candidate will be responsible for generating digital revenue, optimizing online sales channels, improving conversion rates and

developing business-specific digital strategies across FMCG, fashion retail, education, hospitality and other group businesses.

Group Business Verticals

• Aachi Masala: FMCG, food products and spices.
• Diadem: Fashion retail.
• Aachi Global School: Premier educational institution specializing in CBSE and Cambridge curricula.
• Aachi Namma Kitchen: Vegetarian restaurant chain.
• AIMED: Aachi's own management studies institute.
• Other existing and upcoming Aachi Group businesses.

Key Responsibilities

1. Social Media & Brand Management

• Develop and execute social media strategies across all group companies.
• Manage Instagram, Facebook, YouTube and other relevant platforms.
• Plan content calendars, product promotions, brand campaigns and digital communication.
• Drive brand awareness, audience engagement and customer acquisition.
• Coordinate with creative teams, agencies, influencers and business heads.

2. Performance Marketing Meta & Google Ads

• Independently manage Meta Ads and Google Ads campaigns across all business verticals.
• Develop campaigns for online sales, lead generation, admissions, customer acquisition and brand awareness.
• Optimize targeting, budgets, creatives, retargeting and campaign performance.
• Track ROAS, CPA, CAC, CPC, CTR and conversion rates.
• Conduct A/B testing and continuously improve campaign effectiveness.

3. E-commerce Sales & Revenue Growth

• Develop and execute e-commerce sales strategies to drive online revenue across relevant group businesses.
• Manage and optimize Shopify-based e-commerce operations, particularly for Aachi Masala and Diadem, where applicable.
• Drive online sales through paid advertising, organic marketing, promotional campaigns and customer retention initiatives.
• Monitor daily, weekly and monthly e-commerce sales performance.
• Analyze product-wise sales, revenue trends, average order value, conversion rates and customer acquisition costs.
• Identify opportunities to improve website traffic, product discovery, checkout conversion and repeat purchases.
• Plan and execute online offers, seasonal promotions, festival campaigns and product launches.
• Coordinate with sales, inventory, operations and fulfillment teams to ensure smooth order processing and product availability.
• Monitor online sales channels and identify opportunities to expand digital distribution.
• Develop strategies for customer retention, repeat purchases, remarketing and customer lifetime value.
• Prepare e-commerce sales forecasts, performance reports and actionable growth plans.

4. Analytics & Performance Reporting

• Track digital performance using Google Analytics 4, Meta Ads Manager and Google Ads.
• Develop consolidated dashboards and business-wise reports.
• Monitor digital marketing spend against revenue generated.
• Analyze sales funnels, customer behavior, campaign performance and conversion drop-offs.
• Present actionable insights and recommendations to management.

5. Group-wide Coordination

• Work closely with business heads to understand individual brand objectives and revenue targets.
• Develop integrated digital marketing and e-commerce calendars.
• Manage multiple campaigns and priorities across different industries.
• Ensure brand consistency while developing customized marketing strategies for each vertical.
• Identify new digital channels, sales opportunities and emerging marketing technologies.

Candidate Profile

Experience & Qualifications

• 7 - 15 years of experience in digital marketing, performance marketing, e-commerce or online sales.
• Strong hands-on experience with Meta Ads and Google Ads.
• Practical experience in Google Analytics 4 and conversion tracking.
• Proven experience in driving online sales and optimizing e-commerce performance.
• Shopify e-commerce experience preferred.
• Experience in FMCG, fashion retail, D2C or multi-brand businesses will be an added advantage.
• Graduate or postgraduate qualification in Marketing, Digital Marketing, Business Administration or a related field