Manager- Digital Channel Partner

Channel Onboarding & Management

• Onboard National Digital Lead Aggregators (DLAs) in line with business strategy and compliance norms.
• Ensure end-to-end coordination for DLA empanelment, agreements, commercials, and system integration.
• Build strong and sustainable relationships with DLA partners through regular engagement and support.

Lead Funnel Management

• Maintain an optimal balance of lead quality and lead quantity from DLAs.
• Monitor lead inflow, allocation, aging, and conversions across regions.
• Identify gaps in the lead funnel and work with DLAs to improve lead quality.

Sales & Channel Partner Engagement

• Provide regular support and connect with DLAs to address operational issues and conversion challenges.
• Conduct periodic meetings with Regional Sales Teams for lead conversion reviews.
• Ensure timely lead status updates by the sales teams.

MIS & Performance Transparency

• Prepare and circulate regular MIS reports to Sales Teams and DLA partners.
• Ensure transparency of the lead journey to improve follow-ups and conversions.
• Use data insights to recommend corrective actions and process improvements.

Conversion Enhancement & Offers

• Design and roll out special schemes or offers for DLA leads in coordination with internal stakeholders.
• Track and analyze the effectiveness of special offers.

Field & Market Engagement

• Travel frequently to markets to engage with sales teams and DLA teams.
• Identify on-ground challenges and improve engagement efficiency.

Stakeholder Coordination

• Act as a bridge between DLA teams, Sales Teams, and Telecalling Teams.
• Ensure smooth coordination across the lead lifecycle.

Telecalling Review & Feedback

• Review initial calling outcomes and lead filtration quality.
• Provide structured feedback to improve calling effectiveness.