Manager Demand Gen.Planning & Marketing Operations
Oculusit · Gurugram · onsite · Posted 59d ago
Undisclosed7–10 yrsfulltimeSourced from
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About this role
Job Description Manager Demand Gen.Planning & Marketing Operations
Job Summary:
We are looking for a Manager, Demand Generation & Planning to lead demand generation and lead generation initiatives focused on the Higher Education market. The ideal candidate will have strong experience in B2B demand generation within IT/technology services and a proven ability to build qualified pipeline through multi-channel campaigns.
Key Responsibilities:
Lead the planning and execution of multi-channel demand generation and lead generationprograms targeting higher education institutions.
Develop campaigns across email, digital, content, webinars/events, social, and outboundchannels.
Partner with and/or manage BDR teams to drive qualified leads and pipeline.
Define target accounts, personas, messaging, lead qualification, nurturing, and follow-upstrategies.
Leverage leading MarTech, marketing automation, and CRM platforms to execute andtrack campaigns.
Monitor campaign performance, conversion, pipeline contribution, and ROI, optimizingprograms based on data.
Collaborate with Sales and Marketing leadership to align demand generation with revenuegoals.
Stay current on higher education trends, challenges, buying cycles, and technology needs.
Qualifications:
5+ years of experience in demand generation, lead generation, or B2B marketing,preferably within IT/technology services.
Proven experience owning the planning, orchestration, and execution of multi-channeldemand generation programs.
Experience working with or managing BDR/SDR teams.
Strong knowledge of MarTech and CRM platforms.
Higher Education/EdTech experience strongly preferred, but not required.
Bachelor s degree in Marketing, Business, Communications, or a related field; advanceddegree preferred.
Strong analytical, communication, project management, and execution skills.
Success Measures:
Qualified lead and pipeline generation
Campaign conversion and ROI
Marketing-sourced pipeline
BDR/SDR lead conversion
Growth within the higher education market.
Required Skills
Planning Demand Generation
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Sourced from naukri
Skills
AutomationcrmCampaignorchestrationmartechBuyingcrm platformsB2BMarketing AutomationEdtechoperationsLead Generationb2b marketinglead conversionLead QualificationmarketingMarketing OperationsDemand Generation