Manager Data Analytics - Adobe Launch,Websbk,CJA,Adobe Target,AI/ML
Optum Global Solutions · Bengaluru · onsite · Posted today
Undisclosed4–8 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Responsibilities
- AEP CJA Technical Implementation
- Implement robust tagging using Adobe Launch, JavaScript, and data layers for AEP, Analytics, and Target
- Architect and maintain AEP components (ingestion pipelines, governance, integrations) and configure CJA workspaces
- Build XDM schemas, unify data across sources, and leverage AI for identity resolution and anomaly detection
- Strategic Leadership Stakeholder Management
- Lead and mentor analytics teams, define an Adobe Analytics/AEP strategy aligned with corporate goals and key metrics
- Collaborate with executives and cross-functional teams to drive data-driven decisions
- Data Analysis Optimization
- Perform data audits and develop custom scripts to ensure data quality, integrating AI-driven QA where applicable. Conduct funnel and campaign analysis, translating complex findings into actionable insights
- Continuously monitor performance, resolve data ingestion/reporting issues, and use AI-driven anomaly detection
- Oversee testing of new features, integrations, and enhancements; leverage AI-based QA to ensure accurate data collection
- Continuous Improvement Innovation
- Evaluate and recommend new tools, methodologies, and data sources that could drive improvements in analytics quality, efficiency, and innovation
- Lead pilots and proof-of-concept projects to test emerging analytics approaches and technologies
- Comply with all applicable Company policies, procedures, and business directives, changes including those relating to work location, team assignments, work schedules, and flexible work arrangements
- Bachelor's in Data Science, Analytics, Statistics, Computer Science, Marketing, or related field (Master's preferred)
- 12+ years in digital analytics or related field, with deep Adobe Experience Cloud experience
- 3+ years in leadership/managerial roles, building and guiding analytics teams
- Solid hands-on Adobe Experience Platform (AEP), Adobe Launch, Customer Journey Analytics (CJA), Adobe Analytics, and Adobe Target skills
- Familiarity with Adobe Real-Time CDP, Adobe Journey Optimizer, or similar solutions is highly preferred
- Expert JavaScript for tagging/data layer/custom scripts; proficiency in SQL
- Additional familiarity with platforms like Glassbox, Quantum Metric, Qualtrics, Observe Point
- Robust understanding of data architecture, data modelling (XDM), and data governance
- Ability to integrate or develop basic AI-driven models (e.g., predictive scoring, personalized recommendations)
- Proven excellent verbal and written communication skills; adept at translating complex technical concepts into actionable insights
Sourced from naukri
Skills
Campaignadobe experience platformadobe launchadobe experience cloudauditsCustomer Journey AnalyticsAnalyticsAnomaly DetectionAdobe Journey OptimizerTargetcloudCommunication SkillsArchitectureArtificial Intelligence
About Optum Global Solutions
Optum Global Solutions
IT Services & Consulting
33.0k+
employees
2002
24 years old
Hyderabad / Secunderabad, Telangana
India
₹11L PA avg
Avg at Optum Global Solutions
About
We are at the helm of a digital health care revolution, which is being accelerated by a combination of technology and talent. We build and deliver end-to-end digital health solutions for our clients.
Industries
IT Services & ConsultingHardware & NetworkingHealthcareSoftware Product
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