Manager- D2C Website Growth & Performance Marketing
Sproutlife Foods Private limited. · Bengaluru · onsite · Posted 57d ago
Undisclosed2–4 yrsfulltimeSourced from
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About this role
Manager - D2C Website Growth & Performance Marketing
Who We Are:
Yoga Bar is a Bangalore-based health-food brand on a mission to make the country eat healthier. As part of the ITC ecosystem, we are scaling rapidly across all channels.
We re looking for a hands-on, data-driven Associate - D2C Website Growth & Performance Marketing who can take ownership of the Yoga Bar website as a business and growth channel.
What You Will Work On:
- Build and scale performance marketing for Yoga Bar s D2C website.
- Drive profitable customer acquisition while continuously improving ROAS, CAC, LTV and payback periods.
- Scale existing acquisition channels while identifying and unlocking new customer acquisition opportunities.
- Build data-driven experimentation frameworks to improve campaign performance and marketing efficiency.
- Develop repeatable performance marketing playbooks for product launches, campaigns and new market opportunities.
- Work closely with the Brand, Creative, E-commerce and CRM teams to build a strong and consistent customer acquisition funnel. What Youll Own
- End-to-end ownership of paid acquisition across Meta, Google and other relevant high-impact channels.
- Own the performance marketing P&L;, with accountability for acquisition efficiency, contribution margin, payback and long-term profitability.
- Drive budget planning, forecasting, attribution analysis and channel performance optimisation.
- Track and optimise key metrics including ROAS, CAC, LTV, CVR, AOV, contribution margin and payback period.
- Build a strong culture of experimentation, analytics, automation and execution.
- Work with creative teams to develop and test performance-led ad creatives, messaging and landing pages.
- Analyse customer and campaign data to identify opportunities for improving conversion and customer lifetime value.
- Continuously test new audiences, creatives, offers, campaigns and acquisition strategies.
- Monitor competitors and category trends to identify new growth opportunities for Yoga Bar s D2C business.
What Were Looking For:
- 2-4 years of experience in performance marketing, D2C growth, digital marketing or a similar role.
- Hands-on experience managing Meta Ads, Google Ads and other paid acquisition channels. - Experience working on D2C/FMCG/consumer brands is strongly preferred.
- Strong understanding of ROAS, CAC, LTV, contribution margin, payback and conversion funnels.
- Strong analytical skills with the ability to translate data into actionable business decisions. - Experience working with GA4, Excel/Google Sheets and marketing analytics tools.
- Strong understanding of the complete acquisition fi website fi conversion fi repeat purchase funnel.
- Comfortable managing budgets and taking ownership of business outcomes rather than just campaign execution.
- Ability to work in a fast-paced, high-growth environment with a strong bias towards experimentation and execution. Good to Have
- Experience managing performance marketing for an FMCG, food, health, beauty or other consumer D2C brand.
- Experience with Shopify / Shopify Plus.
- Exposure to CRO, A/B testing and landing-page optimisation.
- Experience working with CRM/retention teams to improve repeat purchases and LTV.
- Experience working with performance marketing agencies or external partners.
Role Details
Designation- Associate - D2C Website Growth & Performance Marketing
Experience- 2-4 years
Who We Are:
Yoga Bar is a Bangalore-based health-food brand on a mission to make the country eat healthier. As part of the ITC ecosystem, we are scaling rapidly across all channels.
We re looking for a hands-on, data-driven Associate - D2C Website Growth & Performance Marketing who can take ownership of the Yoga Bar website as a business and growth channel.
What You Will Work On:
- Build and scale performance marketing for Yoga Bar s D2C website.
- Drive profitable customer acquisition while continuously improving ROAS, CAC, LTV and payback periods.
- Scale existing acquisition channels while identifying and unlocking new customer acquisition opportunities.
- Build data-driven experimentation frameworks to improve campaign performance and marketing efficiency.
- Develop repeatable performance marketing playbooks for product launches, campaigns and new market opportunities.
- Work closely with the Brand, Creative, E-commerce and CRM teams to build a strong and consistent customer acquisition funnel. What Youll Own
- End-to-end ownership of paid acquisition across Meta, Google and other relevant high-impact channels.
- Own the performance marketing P&L;, with accountability for acquisition efficiency, contribution margin, payback and long-term profitability.
- Drive budget planning, forecasting, attribution analysis and channel performance optimisation.
- Track and optimise key metrics including ROAS, CAC, LTV, CVR, AOV, contribution margin and payback period.
- Build a strong culture of experimentation, analytics, automation and execution.
- Work with creative teams to develop and test performance-led ad creatives, messaging and landing pages.
- Analyse customer and campaign data to identify opportunities for improving conversion and customer lifetime value.
- Continuously test new audiences, creatives, offers, campaigns and acquisition strategies.
- Monitor competitors and category trends to identify new growth opportunities for Yoga Bar s D2C business.
What Were Looking For:
- 2-4 years of experience in performance marketing, D2C growth, digital marketing or a similar role.
- Hands-on experience managing Meta Ads, Google Ads and other paid acquisition channels. - Experience working on D2C/FMCG/consumer brands is strongly preferred.
- Strong understanding of ROAS, CAC, LTV, contribution margin, payback and conversion funnels.
- Strong analytical skills with the ability to translate data into actionable business decisions. - Experience working with GA4, Excel/Google Sheets and marketing analytics tools.
- Strong understanding of the complete acquisition fi website fi conversion fi repeat purchase funnel.
- Comfortable managing budgets and taking ownership of business outcomes rather than just campaign execution.
- Ability to work in a fast-paced, high-growth environment with a strong bias towards experimentation and execution. Good to Have
- Experience managing performance marketing for an FMCG, food, health, beauty or other consumer D2C brand.
- Experience with Shopify / Shopify Plus.
- Exposure to CRO, A/B testing and landing-page optimisation.
- Experience working with CRM/retention teams to improve repeat purchases and LTV.
- Experience working with performance marketing agencies or external partners.
Role Details
Designation- Associate - D2C Website Growth & Performance Marketing
Experience- 2-4 years
Location- Bangalore
Work Mode- Work from Office
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AutomationcrmCampaignanalytical thinkingCROShopify PlusAnalyticsMarketing AnalyticsGoogle SheetsShopifyCampaign ExecutionCustomer AcquisitionGoogle AdsFacebook AdsPerformance MarketingmarketingDigital MarketingForecasting
About Sproutlife Foods
Sproutlife Foods Private limited.
FMCG
247
employees
2015
11 years old
₹8.6L PA avg
Avg at Sproutlife Foods
About
Sproutlife Foods is a health-food brand focused on natural snacks in Bangalore, promoting healthier eating while gaining recognition as a prominent women-led startup.
Industries
FMCG
Employee ratings
10 reviews
3.9/ 5
Culture
3.6
Career growth
3.7
Work-life
4.0
Employees rate it well for
Overall Company39Compensation & Benefits37
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