Manager - CRM

Job Description

Key Responsibilities

• Own quarterly planning, revenue targets, develop detailed campaign deployment plans for growth initiatives to enhance reactivation metrics
• Work closely with the creative, operations, analytics, business, and tech/engineering teams
• Understand the needs of different internal business units and consumer behaviour to formulate content and segmentation strategies.
• Conduct experiments on user segmentation personalization, with proper testing frameworks, and identifying wins for broader implementation
• Maintain healthy balance of growth with user experience for long-term growth
• Expertly navigate the technical aspects of the CRM platform and maintain strong relationships with platform support teams (SFMC)
• Conduct root cause analyses on platform and business issues whenever they arise
• Maintain a balance between rapid execution for growth and adherence to business compliance for partner schools

Skills Qualifications

• A bachelor's degree in either marketing, business, or a related field. MBA is an advantage!
• 4-7 years of experience in the CRM function of a rapidly growing, digital-first business
• You have a bias for action and a desire to make an impact
• Proven experience in deploying marketing campaigns across channels such as Email, WhatsApp, and SMS
• Strong data and analytical skills, with proficiency in Excel and SQL
• Excellent communication abilities and stakeholder management skills
• Experience in global markets is beneficial
• A background in high-growth B2C products/services with consultative sales is advantageous