Manager - Creator Partnerships & Influencer Marketing

Role Overview:

Own the creator and creative side of TikTok, driving creator activation, stronger content, and creator-led sales.

Scope:

Creator relationships, creative strategy, product education, content feedback, negotiation, and conversion.

Excludes:

TikTok Shop operations, media buying, fulfilment, and platform management.

Key Responsibilities:

- Creator Management: Recruit, onboard, activate, retain, and build relationships with TikTok creators.

- Creative Strategy: Develop hooks, content angles, formats, product stories, and creator briefs.

- Creator Education: Conduct product training, webinars, and workshops to help creators communicate products effectively.

- Content Optimization: Review creator content and provide feedback on hooks, storytelling, product demonstration, authenticity, and CTAs.

- Conversion: Identify what drives creator-led sales and translate performance insights into better creative direction.

- Negotiation: Manage creator fees, commissions, deliverables, usage rights, and partnership terms.

- Community: Build an engaged creator community through training, launches, challenges, and performance sharing.

What We're Looking For:

- Hands-on TikTok + creator/influencer marketing experience.

- Strong spoken and written English.

- Excellent communication, presentation, and webinar skills.

- Strong copywriting and hook-writing ability.

- 5-10 years of experience with creator negotiations and relationship management.

- Strong understanding of content performance, conversion, and creator funnels.

- Strong creative judgment and commercial mindset.

- Ability to build trusted, long-term creator relationships.

- Preferred: Beauty/skincare/wellness, TikTok Shop, affiliate marketing, UGC, social commerce, or performance creative experience.

KPIs:

- Creator activation and productivity

- Repeat creator participation

- Creator-attributed revenue / GMV

- Content quality and volume

- Creator conversion

- Winning creative concepts

- Top-creator retention