Manager - Content Marketing (Chennai)

Role & responsibilities

• Develop and execute content strategies aligned with brand and marketing goals.
• Plan, create, and manage video-first content for YouTube, Instagram, Facebook, and other social platforms.
• Create engaging short-form and long-form video content, including Reels, Shorts, and promotional videos.
• To coordinate with influencers
• Manage social media content calendars and ensure timely publishing.
• Work closely with designers, video editors, influencers, marketing teams and Ad Agencies to deliver high-quality content.
• Plan and execute UGC campaigns to increase engagement and brand credibility.
• Use AI tools to streamline content creation, ideation, scripting, editing, and optimization.
• Write compelling captions, video scripts, social media copy, and campaign content.
• Monitor content performance and optimize strategies using analytics and platform insights.
• Stay updated with social media trends, platform algorithms, and emerging content formats.