Manager Client Marketing| Shiksha| Noida|

Role & responsibilities

• Campaign Planning & Execution - Manage end-to-end marketing campaigns for multiple clients across channels such as Email, SMS, web banners, push notifications, etc.
• Coordinate with internal teams (design, content, product, sales) to ensure timely campaign deployment.
• Ensure campaign assets, creatives, tracking links, and messaging meet client expectations and platform guidelines.
• Campaign Optimization & Performance Management
• Monitor campaign performance daily/weekly and optimize for lead generation, conversion rates (CVR), engagement, and ROI.
• Analyze user behaviour and identify opportunities for better segmentation, targeting, and retention.
• Use data insights to recommend improvements to clients and internal teams.
• Client Management- Handle multiple clients simultaneously with clear communication, strong follow-up, and smooth execution
• . Understand client goals and translate them into effective marketing strategies.
• Share performance reports, insights, and actionable recommendations with clients.