Manager - Category Trade Marketing - FMCG
Ryse Talent Advisory · Kolkata · onsite · Posted 64d ago
About a minute. You'll make an account on the way through.
About this role
Manager Category Trade Marketing | FMCG
A leading FMCG organisation is looking for a Manager - Trade Marketing to drive omni-channel trade marketing and channel development initiatives across General Trade, Modern Trade and E-Commerce.
The role will involve developing cluster-level activation strategies, driving distribution and retail penetration, strengthening merchandising and in-market execution, and partnering closely with Sales, Brand Marketing, E-Commerce and other cross-functional teams.
Key Focus Areas:
- Trade marketing strategy and cluster-level activations
- GT, MT and E-Commerce channel development
- Distribution, retail penetration and merchandising
- In-store execution, promotions and visibility
- Consumer, shopper and competitor insights
- Trade spends, ROI and performance tracking
- Cross-functional execution of launches and growth initiatives
Ideal Profile:
- 5-10 years of experience in Trade Marketing / Sales / Channel Marketing within FMCG
- Mandatory General Trade exposure, preferably with an ASM stint
- Strong understanding of FMCG distribution and retail execution
- Experience across GT, MT and E-Commerce channels
- MBA from a reputed institute preferred
- Strong analytical, stakeholder management and execution capabilities
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