Manager Campus Employer Branding & University Relations

• Role Purpose

Drive JSW's campus employer branding strategy by positioning the Group as the Employer of Choice across premier engineering & management institutes. The role will build long-term university partnerships, design differentiated campus engagement initiatives aligned to the "Be the Change Maker" EVP, and create a robust internship-to-hiring ecosystem that delivers high-quality talent for the Group.

• Key Responsibilities

1. Campus Employer Branding Strategy

• Design and execute the annual employer branding strategy across premier engineering and management campuses.
• Translate JSW's "Be the Change Maker" EVP into differentiated campus experiences that enhance brand visibility and student engagement.
• Develop campus-specific engagement plans aligned to hiring priorities and long-term talent needs.

2. University Relationship Management

• Build strategic partnerships with Career Services Offices, Placement Committees, Faculty, and Student Leadership Bodies across JSW's empanelled institutes.
• Establish JSW as a preferred recruiting partner through year-round engagement rather than seasonal hiring.
• Identify opportunities for CXO interactions, industry sessions, competitions, research collaborations, and campus events.

3. Campus Engagement & Execution

• Lead end-to-end execution of campus engagement initiatives including leadership talks, competitions, hackathons, workshops, factory visits, and networking forums.
• Partner with business leaders, HR teams, hiring agencies, and campus stakeholders to ensure flawless execution and superior candidate experience.
• Govern the campus engagement calendar and ensure alignment across all JSW Group companies.

4. Campus Intelligence & Analytics

• Develop a robust analytics framework to evaluate campus ROI and engagement effectiveness.
• Track key metrics including:
• Campus brand perception
• Event participation
• Student engagement
• Offer acceptance
• Internship quality
• PPO conversion
• Campus-wise hiring success
• Generate insights to optimize future campus investments and engagement strategies.

5. Internship Program Excellence (SIP/MIP)

• Lead the end-to-end governance of SIP/MIP across the Group.
• Partner with businesses to curate high-impact, business-critical projects for interns.
• Evaluate mentor and buddy effectiveness, project quality, intern experience, and business engagement.
• Drive data-backed PPO recommendations based on intern performance, business feedback, and leadership assessments.
• Continuously improve the internship experience to build a strong pre-placement talent pipeline.

6. Campus Recruitment Governance

• Plan and coordinate annual internship and final placement hiring across campuses.
• Partner with hiring agencies, HR Business Partners, business leaders, and placement teams to ensure seamless execution of recruitment activities.
• Govern timelines, assessments, interviews, offer rollouts, and candidate communication.

7. Business Partnership & Governance

• Collaborate with Group companies to track campus ownership and engagement throughout the year.
• Conduct periodic reviews with businesses to assess campus connect, hiring outcomes, and engagement effectiveness.
• Publish an annual Campus Excellence Report highlighting:
• Campus ownership by business
• Best engagement practices
• Hiring outcomes
• Offer conversion
• PPO conversion
• Employer branding impact
• Recommendations for continuous improvement

Success Measures

• Enhanced employer brand visibility across target campuses.
• Increased Day 0/Day 1 campus participation at premier institutes.
• Higher offer acceptance and PPO conversion rates.
• Improved quality of hire and internship outcomes.
• Stronger university partnerships and year-round campus engagement.
• Data-driven optimization of campus investments and hiring effectiveness.

Desired Profile

• MBA/PGDM from a reputed institution.
• 46 years of experience in Campus Recruitment, Employer Branding, University Relations, Talent Acquisition, or Early Careers.
• Strong project management and stakeholder management skills.
• Experience in employer branding campaigns and campus engagement initiatives.
• Analytical mindset with proficiency in data-driven decision-making.
• Excellent communication and relationship-building capabilities.

Why This Role Matters

This role will be instrumental in building JSW's long-term campus talent ecosystem, creating a distinctive employer brand that attracts India's best young talent and strengthening the pipeline of future leaders for the Group.