Manager - Business Development - Toys & Games

Job Title: Manager Business Development (Toys & Games)

Department: Business Development

Reports To: General Manager- Business Development

Location: Corporate Office (JP Nagar-Bengaluru)

Job Purpose:

The position will be responsible for driving business growth with existing client/s, expanding market presence, developing strategic customer relationships, and achieving revenue targets for the toy manufacturing business. The incumbent will identify new business opportunities with existing client/s, manage customer accounts, and collaborate with cross-functional teams to develop and deliver innovative toy products aligned with client and market demands.

Key Responsibilities:

Strategic Business Development:

- Develop and execute business development strategies to achieve short-term and long-term revenue objectives.

- Identify and secure new business with existing client/s.

- Drive OEM/ODM business opportunities and build strategic partnerships.

- Explore new market segments, geographies, and customer channels for business expansion.

Sales & Revenue Growth:

- Own and achieve annual sales, profitability, and growth targets.

- Prepare and implement new product business acquisition plans.

- Lead product costing negotiations, sales contract discussions, pricing strategies, and annual business reviews.

- Manage sales forecasts, pipelines, and order conversions.

Key Account Management:

- Build and maintain strong relationships with key customers and stakeholders.

- Develop customer-specific business plans and growth strategies.

- Ensure customer satisfaction through effective issue resolution and proactive engagement.

- Identify cross-selling and upselling opportunities within existing accounts.

Market Intelligence & Product Planning:

- Monitor industry trends, competitor activities, consumer preferences, and emerging toy categories.

- Provide market intelligence and customer insights to support product innovation.

- Work closely with Design, R&D, Marketing, and Production teams to develop market-driven products.

- Evaluate new business opportunities and prepare business cases for management review.

Cross-Functional Coordination:

- Coordinate with Costing, Product development, Production planning, Sourcing, Quality and Finance teams to ensure smooth new product development and order execution.

- Support new product introductions and product launch activities.

- Ensure timely delivery and customer commitments are met.

Trade Shows & Industry Representation:

- Represent the company at domestic and international trade fairs, exhibitions, customer events, and industry forums.

- Build strategic networks with industry stakeholders and channel partners.

- Identify opportunities for licensing, co-branding, and strategic alliances.

Team Leadership:

- Lead, mentor, and develop Business Development Executives.

- Monitor team performance and support capability development.

- Foster a performance-driven and customer-centric culture.

Reporting & Governance:

- Prepare monthly, quarterly, and annual business performance reports.

- Present business reviews, sales forecasts, and market intelligence reports to senior management.

- Ensure compliance with company policies, commercial guidelines, and contractual obligations.

Key Performance Indicators (KPIs):

- Achievement of sales revenue and profitability targets.

- Growth in new business/clients acquisition.

- Expansion of market share and business footprint.

- Key account retention and customer satisfaction scores.

- Sales pipeline conversion rate.

- Revenue contribution from new products and new markets.

- OEM/ODM business growth.

- Team performance and business development effectiveness.

Educational Qualifications:

Essential:

- Bachelor's Degree in Business Administration, Marketing, Management, Engineering, or related discipline.

Preferred:

- MBA in Marketing, Sales, International Business, or General Management.

Experience:

- 5-7 years of experience in Business Development, Sales, Key Account Management, or Commercial functions.

- Minimum 2-3 years in a managerial role.

- Lower experience for lower level shall be considered.

- Experience in Toys & Games, FMCG, Consumer Products, Rigid Plastics, Children's Products, Retail or Manufacturing industries preferred.

- Exposure to domestic and export market development will be an added advantage.

Competencies & Skills:

Functional Competencies:

- Strategic Business Planning

- Sales & Marketing Management

- Customer Relationship Management

- Commercial Negotiation

- Market Analysis and Growth Planning

- Key Account Management

- Revenue and Profitability Management

- Export Business Development

- Contract Management

Behavioural Competencies:

- Strong leadership and team management skills.

- Excellent communication and presentation abilities.

- Result-oriented and highly motivated.

- Strong negotiation and influencing capability.

- Analytical and problem-solving mindset.

- Customer-focused approach.

- Ability to thrive in a fast-paced manufacturing environment.

Preferred Industry Exposure:

- Toys & Games

- Educational Toys & Games

- Plastic Products Manufacturing

- Consumer Durables

- FMCG

- Retail & E-commerce

- Children's Products