Manager - Business Development - Marketing Agency

Budget:

Max 23 Lacs fixed ctc

Key Responsibilities:

Business Development & Revenue Growth:

- Drive agency growth through both inbound & outbound lead generation and conversion of opportunities.

- Build and maintain a robust pipeline of prospective clients across industries.

- Leverage personal networks, referrals, LinkedIn, industry events, and other channels to identify and acquire new business opportunities.

- Develop strategic partnerships that contribute to agency growth and visibility.

- Consistently achieve revenue and business acquisition targets.

Client Acquisition & Pitch Management:

- Independently manage the complete sales lifecycle - from initial outreach and discovery calls to proposal submission, negotiation, and closure.

- Understand client business challenges and recommend relevant marketing and communication solutions.

- Lead client presentations, pitches, workshops, and business discussions. You will directly head all pitches, irrespective of services - be it social, digital, print, web & tech, strategy or studio related.

- Work closely with internal teams to create compelling pitch strategies and customized proposals and see them through right from scratch to the very end of the tunnel.

- Develop accurate commercial estimates and cost proposals based on project scope and requirements.

- Creation of case boards, case studies, decks, showreels & other relevant material & build a long term repository for growth.

Strategic Consulting:

- Participate in brainstorming sessions and contribute strategic inputs for client opportunities.

- Proactively build rapport with all of clientele to be able to identify opportunities of growth across the year.

- Recommend integrated solutions across the agency's service offerings.

- Stay informed about industry trends, competitor activities, and emerging opportunities.

Commercials & Negotiations:

- Lead commercial discussions and negotiations with prospective clients.

- Secure approvals and ensure smooth transition from closure to onboarding.

- Maintain profitability while ensuring client expectations are met.

Contract & Process Management:

- Support drafting and management of client agreements and commercial documentation.

- Track contract start dates, renewals, extensions, and closure timelines.

- Ensure contractual compliance and documentation are maintained accurately.

Internal Collaboration:

- Work closely with creative, strategy, media, digital, tech, and account management teams to build winning solutions.

- Coordinate periodic updates of agency credentials, pitch decks, service presentations, and capability documents.

- Ensure relevant case studies and success stories are documented and readily available for future business opportunities.

- Build processes to ensure understanding of new campaigns, time to time, across all pods to be able to consistently learn & grow.

- Travel to each of the other locations and collaborate with the team for a week each on an ongoing campaign or a new brief.

Reporting & Performance Management:

- Present quarterly business development reports covering:

1. Opportunities generated

2. Pitches delivered

3. Wins and losses

4. Revenue closed

5. Conversion metrics

6. Pipeline forecast for upcoming quarters

- Analyse business performance and recommend growth initiatives.