Manager - Business Analytics

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Job Description Manager - Business AnalyticsThis position is responsible for building and implementing data driven performance marketing initiates for the Ecommerce vertical of the business. Develop and execute data-driven performance marketing strategies to drive customer acquisition, retention, and revenue growth ​

Drive,   access   and evaluate performance marketing campaigns on ecommerce marketplaces   ​

Assess current practices and enhance to improve efficiency ​

Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs ​

Measure ROI of online marketing campaigns   ​

Monitor budget distribution and performance of ad campaigns ​

Establish new data gathering and analysis techniques within the organization ​

Drive   data based   decision making by   providing   actionable insights from customer behaviour and buying patterns and engagement across various touch points