Manager – BTL Marketing

Roles and Responsibilities :

• Collaborate with the Brand Activation Lead to align BTL marketing objectives, strategies and target audience insights.

• Coordinate execution of experiential events, product demonstrations, sampling, POS displays and consumer activations.

• Manage vendors, logistics, event setup/dismantling and on-ground execution to ensure timely and seamless delivery.

• Support development of marketing collaterals and creative assets, ensuring brand consistency and messaging alignment.

• Track BTL campaign performance, consumer response and market insights, providing recommendations for optimization.

• Drive cross-functional coordination with Marketing, Sales and Product teams and prepare performance reports, presentations and actionable summaries.

Job Requirements :

• 10-15 years of experience in BTL marketing or a related field.
• Proven track record of developing successful BTL campaigns that drive business results.
• Strong understanding of the Food Processing/FMCG/Dairy industry and consumer behavior.