Manager - Branding

VS Hospitals req Marketing & Branding Manager

Roles & Responsibilities

1 Brand Strategy & Positioning

• Develop and implement brand strategy aligned with business goals.
• Define brand positioning, value proposition, and messaging framework.
• Ensure consistency of brand identity across all channels and touchpoints.
• Conduct market research and competitor analysis to refine brand direction.

2 Marketing Planning & Execution

• Create annual and quarterly marketing plans.
• Design and execute integrated marketing campaigns (digital, print, social, events, PR).
• Oversee product/service launches and promotional activities.
• Manage advertising strategies and media planning.

3 Digital Marketing Oversight

• Supervise website content, SEO, and digital performance.
• Lead social media strategy and online engagement initiatives.
• Monitor analytics and optimize campaigns for ROI.
• Oversee email marketing and lead generation strategies.

4 Creative & Content Management

• Approve creative materials including brochures, ads, videos, and presentations.
• Guide graphic designers and content teams on brand alignment.
• Ensure visual identity consistency (logos, typography, color standards).
• Review and improve final layouts and marketing materials.

5 Team Leadership & Coordination

• Lead and mentor marketing and design teams.
• Coordinate with sales, product, operations, and external agencies.
• Manage vendors such as printers, event organizers, and digital agencies.
• Ensure cross-department communication for campaign success.

6 Budget & Performance Management

• Prepare and manage marketing budgets.
• Track KPIs such as brand awareness, engagement, conversion rates, and ROI.
• Analyze campaign performance and prepare reports for management.
• Identify areas for improvement and strategic growth.

7 Corporate Communication & PR

• Manage public relations and brand reputation.
• Oversee press releases, media interactions, and corporate communications.
• Handle crisis communication when required.

8 Event & Program Management

• Plan and execute in-house and external promotional events.
• Coordinate brand presence at exhibitions, conferences, and seminars.
• Oversee video shoots, promotional presentations, and brand showcases.

Only Female can apply