Manager - Branding

Role & responsibilities

• Develop and execute the hospital's branding and marketing strategy.
• Ensure consistency of the hospital's brand identity across all online and offline platforms.
• Plan and manage branding campaigns, promotional activities, and awareness programs.
• Coordinate with digital marketing, design, and content teams to create engaging marketing materials.
• Manage the hospital's social media presence, website branding, and digital campaigns.
• Collaborate with clinical departments to promote healthcare services, specialties, and new facilities.
• Plan and oversee patient education campaigns, health awareness initiatives, and community outreach programs.
• Build and maintain relationships with media agencies, advertising partners, and external vendors.
• Monitor brand performance, patient feedback, and market trends to improve brand visibility.
• Conduct competitor analysis and recommend strategies to strengthen the hospital's market position.
• Manage branding budgets and ensure cost-effective campaign execution.
• Organize hospital events, health camps, conferences, and corporate branding initiatives.
• Track campaign performance and prepare periodic reports with measurable outcomes.

Preferred candidate profile

• Candidates should have good communication skills