Manager - Branding Communication

• Spearheaded development of an online B2C platform and Android application as tools to serve stakeholders in the Indian Solar Industry
• Led the development of a new product through stages of conceptualization, market research, content development and business development
• Expanded company s horizon from serving only B2B to catering to the B2C market as well
• Strategic Planning, Branding Campaign, Business Development, Consumer Behaviour Analysis, Revenue Generation, Competitor and Market Analysis, Key Account Management, Digital Marketing, Customer Relationship Management, Team Management, Budgetary Planning, ATL BTL Activities, Trade Show Marketing, Events and Launches (International Exposure), Brand Positioning Strategies, Media Buying Planning
• Developed strategies for market penetration (Tier I II Cities) in respect to branding
• Introducing digital marketing in the company and promoting the company across all the available digital Platform, SEO, SEM and company individual blogging.
• Value Proposition : Managed the brand communication and product strategy from inception to delivery of the brand and ensured that each brand measures up to overall consumer positioning and segment marketing. Worked on cross functional marketing projects and initiatives supporting overall strategic marketing goals.

Key Skills

• Manager Branding Communication Branding Communication Branding Android B2B B2C Business DevelopmentConsumer Behaviour Analysis Revenue Generation ATL BTL Key Account Management Digital Marketing Customer Relationship Management

Desired Candidate Profile

• Education-
• UG: Any Graduate Any Specialization
• PG: Any Postgraduate Any Specialization
• Doctorate: Doctorate Not Required

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