Manager ( Branding)- Bhubaneswar

Job description

Job description

Hiring Alert *Manager* Trade Marketing

We are looking for a dynamic Trade Marketing professional for the role of *Manager* Trade Marketing.

Location: Bhubaneswar

Industry Preference: Cement / Construction Industry

Key Responsibilities:

• Plan & execute Trade Marketing initiatives across assigned markets
• Drive ATL & BTL activities to enhance brand visibility and sales growth
• Manage dealer branding, retailer engagement & market activation programs
• Execute promotional campaigns, exhibitions, roadshows & influencer meets
• Coordinate with sales teams for effective market penetration strategies
• Monitor competitor activities, market trends & consumer insights
• Manage agencies, vendors & promotional material execution
• Track campaign effectiveness, budgets & MIS reporting

Required Skills:

• Strong exposure in Trade Marketing & Brand Activations
• Experience in ATL/BTL campaigns and on-ground execution
• Strong understanding of dealer/distributor marketing activities
• Creative mindset with excellent coordination & execution skills
• Knowledge of digital marketing & branding tools
• Strong presentation, communication & stakeholder management skills

Qualification:

Bachelors Degree in Marketing / Business Administration / Communications or related field / Any Graduate

Candidates with strong market activation experience and passion for innovative trade marketing initiatives are encouraged to apply.