Manager - Brand

The role requires a blend of strategic thinking, sharp communication skills, strong creative sensibilities, and an ability to work across multiple digital and consumer touchpoints. You will champion the brand narrative, craft consistent messaging, shape social media presence, and manage 360 campaigns including DVCs, digital content, and product communication. You will also work closely with the performance marketing team to ensure that all campaigns reflect a unified brand voice. Lead the thinking on overall strategy, customer insighting, brand planning and budget management across the various geographies. Develop annual and product specific brand promotion plans for various media. Define and direct marketing programs for demand creation lead generation. Strategize and execute content development for the brand to build social presence and drive innovation to break the clutter monotony in the category. Develop the data-driven marketing infrastructure. Plan and manage the execution of BTL activities through local leads in the regions - to get maximum ROI of marketing spends. Develop manage relationships with creative and media agencies.

Location: Mumbai, Maharashtra, India

Job Type: Full-time