Manager - Brand & Social Media - Quick Commerce

Role Overview:

We are seeking a dynamic and creative Brand & Social Media Manager to join our fast-paced Quick Commerce team in Bangalore. In this role, you will be the voice of our brand, responsible for crafting compelling narratives that resonate with our urban, time-sensitive customer base. You will work closely with cross-functional teams including product, marketing, and operations to ensure our brand identity remains consistent across all digital touchpoints. By driving high-impact social media campaigns and long-term brand strategy, you will directly influence customer acquisition, brand loyalty, and our overall market positioning in the competitive quick-commerce landscape.

Key Responsibilities:

- Develop and execute comprehensive social media strategies to increase brand visibility and foster community engagement across all major platforms.

- Lead end-to-end campaign management, from conceptualization to performance analysis, to ensure marketing initiatives align with business growth objectives.

- Curate and oversee a robust content strategy that translates complex brand values into relatable, viral-worthy content for our target demographic.

- Collaborate with internal creative teams and external agencies to produce high-quality visual and written assets that maintain brand integrity.

- Monitor real-time social trends and consumer sentiment to pivot strategies quickly, ensuring the brand remains relevant and top-of-mind for daily convenience shoppers.

Required Skillset:

- Demonstrated ability to manage large-scale brand initiatives and social media ecosystems within a high-growth consumer internet or e-commerce environment.

- Proven expertise in data-driven decision making, with the ability to translate social analytics into actionable insights for stakeholders.

- Exceptional storytelling and copywriting skills, with a keen eye for visual aesthetics and digital trends.

- Strong interpersonal skills to effectively lead cross-functional projects and influence internal stakeholders across different levels of the organization.

- Ability to thrive in a fast-paced, on-site work environment in Bangalore, maintaining agility and a proactive mindset in a rapidly evolving market.

- A Bachelor's degree in Marketing, Communications, or a related field, complemented by 5 to 7 years of professional experience in brand management and social media strategy.