Manager- Brand Planning

Job Summary

Role description: This role is pivotal in developing and implementing digital media strategies to drive brand success. The ideal candidate should possess a comprehensive skill set that includes data analytics, media planning, client management, and a strong focus on optimizing campaigns.

Key Responsibilities

• Digital Media Strategy: Develop and execute digital media strategies tailored to meet the objectives of various brands.
• Data Analytics: Utilize tools such as Comscore, GWI, Similarweb, Facebook Ad Manager, Google AdWords, Keyword Planner, Reach Planner, and Audience Insights to gather insights and inform decision-making.
• Media Planning and Buying: Plan and execute digital media campaigns across diverse platforms while optimizing media budget allocation.
• Innovation and Coordination: Collaborate with publishers to explore innovative media opportunities and stay abreast of industry trends.
• Team Collaboration: Effectively coordinate with cross-functional teams and manage client relationships to ensure alignment with brand goals.
• Operations and Reporting: Execute digital media campaigns hands-on and provide in-depth reporting and analysis to track progress.
• Optimization: Continuously monitor and optimize media plans to deliver maximum ROI for clients.
• Performance Analysis: Review campaign performance, identifying areas of improvement, and create post-campaign analysis reports for future strategy refinement.
• MIS Management: Maintain accurate records in management information systems for billing, estimates, and other relevant data.

Requirements

• Experience: 3 - 6 years
• Location: Mumbai

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.