Manager - Brand Marketing

MANAGER BRAND MARKETING

Company: Fossil Group

Brands: New in the town

Location: Bengaluru, India

Experience: 8 - 12 Years

Employment Type: Full Time

Function: Marketing / Brand Marketing

About the Role:

Fossil Group is looking for an experienced Manager Brand Marketing to lead marketing strategy, integrated campaigns and brand activation for new brand in the India market.

This is a strategic and hands-on role for a marketing professional who understands the India consumer, fashion/lifestyle and retail ecosystem and can translate brand strategy into impactful 360 marketing campaigns, consumer experiences and measurable business outcomes.

You will work closely with Global and GC Marketing teams and partner with Commercial, Product, Merchandising, Retail and E-commerce teams to build strong brands and accelerate business growth.

What You Will Do:

- Lead the development and execution of 360 integrated marketing campaigns and annual marketing roadmaps aligned with brand positioning, global strategy and India business priorities.

- Own campaign launches across Wholesale, DTC, Retail and E-commerce channels, ensuring timely and high-quality execution.

- Drive brand marketing strategy, consumer engagement, traffic and conversion through integrated online and offline marketing initiatives.

- Lead Social Media, Influencer Marketing, PR, Events, Creative, CRM, Print, Google My Business (GMB), Web and other consumer touchpoints.

- Develop and execute local brand activations, trade marketing initiatives, PR programs, events and celebrity partnerships/endorsements.

- Partner with Global and GC teams to leverage global assets and best practices while incorporating local consumer insights, trends and market opportunities.

- Manage local marketing agencies and external partners to ensure effective execution, quality delivery and efficient resource utilization.

- Build strong relationships with brand licensors and local brand partners to identify collaboration opportunities and ensure campaign alignment.

- Partner closely with Commercial, Product, Merchandising, Retail and E-commerce teams to align marketing plans with business objectives.

- Use consumer insights, data and analytics to measure campaign performance, identify opportunities and optimize future marketing initiatives.

Budget & Business Management:

- Own and manage the India marketing budget, ensuring effective allocation of resources across brand-building and commercial initiatives.

- Track marketing spends, budget actualization and ROI in partnership with Finance, agencies and cross-functional stakeholders.

- Balance brand building, consumer engagement and measurable business impact while maximizing marketing investment.

What We're Looking For:

- 8 - 12 years of experience in Brand Marketing, Integrated Marketing, Consumer Marketing or a related function.

- Masters degree in Marketing, Business Administration or a related discipline.

- Strong experience in Fashion, Lifestyle, Footwear, Retail or Consumer Brands is required.

- Proven track record of developing and executing 360 integrated marketing campaigns.

- Strong understanding of India consumer behaviour, retail landscape, digital ecosystem and emerging marketing trends.

- Experience across Digital Marketing, Social Media, Influencer Marketing, PR, Events, CRM, Trade Marketing and Performance Marketing.

- Strong strategic thinking, commercial acumen, analytical ability and decision-making skills.

- Ability to use data, analytics and consumer insights to measure campaign effectiveness and drive business decisions.

- Excellent stakeholder management, communication, influencing and collaboration skills.

- Ability to manage multiple priorities in a fast-paced, highly collaborative environment.

- Strong experience in agency management, budget management and cross-functional collaboration.