Manager - Brand Marketing

About Lifelong Online:

Since 2015, Lifelong Online has been redefining everyday living with innovative, reliable, and thoughtfully designed products. With a portfolio of over 300 products, weve become a trusted part of 10 million households across India, delivering to over 10,000 pin codes. Our offerings span two key verticals: Sports, Fitness, and Personal Grooming, where we empower active lifestyles and self-care, and Home Solutions, encompassing kitchen and home essentials, home improvement tools, electronics, and baby care. At Lifelong Online, were committed to making life simpler, smarter, and more enjoyablecrafted for you and proudly made for India.

Website - http://www.lifelongindiaonline.com

About the Role:

We are looking for a passionate and data-driven Brand Marketing Manager to build and scale a consumer-first brand in the lifestyle electronics space. The role requires a blend of strategic thinking, consumer understanding, creative storytelling, and execution excellence to drive brand awareness, consideration, and preference across online and offline channels. The ideal candidate should have experience in building brands, launching products, managing integrated marketing campaigns, and working closely with cross-functional teams including product, sales, e-commerce, and creative agencies.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop and execute brand strategy aligned with business objectives.

- Define and strengthen the brand's positioning, messaging, and visual identity.

- Drive consumer insights and market research to identify opportunities for growth.

- Monitor competitive landscape and emerging consumer trends.

Product Launches & Go-To-Market:

- Lead end-to-end marketing plans for new product launches.

- Develop compelling value propositions and communication frameworks.

- Create launch calendars and coordinate with sales, e-commerce, product, and supply chain teams.

- Ensure consistent messaging across all customer touchpoints.

Campaign Planning & Execution:

- Conceptualize and execute integrated marketing campaigns across digital, social, influencer, PR, retail, and performance channels.

- Manage agency partners, creative development, and content production.

- Drive seasonal campaigns, festive events, and key sales periods.

Consumer & Community Building:

- Build engagement strategies to increase brand affinity and customer loyalty.

- Develop influencer and creator partnerships.

- Leverage customer feedback, reviews, and social listening to improve brand perception.

Performance & Analytics:

- Track and measure campaign effectiveness using key brand and business metrics.

- Monitor brand awareness, consideration, engagement, share of voice, and ROI.

- Analyze customer acquisition and retention trends to optimize marketing investments.

- Present insights and recommendations to leadership.

Qualifications & Experience:

- 6-8 years of experience in Brand Marketing, Consumer Marketing, Category Marketing, or Growth Marketing.

- Experience in consumer brands, electronics, lifestyle products, FMCG, D2C, or e-commerce preferred.

- Proven track record of executing successful product launches and marketing campaigns.

Skills:

- Strong understanding of consumer behavior and brand building.

- Excellent storytelling, communication, and presentation skills.

- Experience with digital marketing, influencer marketing, and content strategy.

- Strong analytical mindset with ability to interpret data and drive decisions.

- Ability to manage multiple projects in a fast-paced environment.

- High ownership and entrepreneurial mindset.

Preferred:

- MBA from a reputed institution.

- Experience working with Amazon, Flipkart, quick commerce, or D2C brands.

- Exposure to lifestyle, consumer electronics, mobile accessories, smart devices, or home entertainment categories.

Location: Gurgaon | Work from Office

Experience: 6-8 Years

Reporting To: Business Head