Manager Brand Marketing

Role & responsibilities:

Key Responsibilities

1. Brand Strategy & Management

• Support the development and execution of brand strategy aligned with business priorities.
• Strengthen brand positioning, relevance, and consideration among target audiences.
• Translate business objectives and consumer insights into communication plans.
• Ensure consistency in brand identity, messaging, and visual guidelines across all touchpoints.
• Act as a brand custodian and review communications developed by internal and external teams.

2. Integrated Brand Campaigns

• Lead end-to-end planning and execution of integrated brand campaigns across ATL, BTL, digital, retail, and on-ground channels.
• Develop campaign briefs based on business objectives and audience insights.
• Partner with creative agencies to develop campaign concepts, advertising assets, and communication materials.
• Manage campaign timelines, approvals, production, deployment, and performance reviews.
• Ensure campaigns are delivered on time, within budget, and to agreed quality standards.

3. Creative Development & Production

• Lead the development of creative assets for brand, product, and promotional communication.
• Evaluate creative concepts for strategic fit, consumer relevance, and effectiveness.
• Manage production of brand films, print communication, retail assets, and other marketing collateral.
• Work closely with agencies, production partners, and internal stakeholders throughout the development process.
• Ensure all creative output aligns with brand strategy and guidelines.

4. Consumer & Market Insights

• Leverage consumer research, brand tracking, category trends, and competitive intelligence to inform marketing decisions.
• Partner with research agencies to conduct concept testing, campaign evaluation, and brand health studies.
• Monitor shifts in consumer behavior, market dynamics, and cultural trends.
• Translate insights into actionable recommendations to improve communication effectiveness.

5. Retail & Point-of-Sale Communication

• Develop and manage retail and point-of-sale communication aligned with brand priorities.
• Translate campaign ideas into impactful retail visibility and communication assets.
• Partner with sales and regional teams to ensure effective deployment across markets.
• Develop communication toolkits to drive consistency across channels and partner locations.

6. Agency & Partner Management

• Manage relationships with creative, production, research, and activation agencies.
• Develop clear briefs with defined objectives, deliverables, and timelines.
• Drive agency performance through regular reviews and constructive feedback.
• Ensure high-quality delivery within agreed timelines and budgets.

7. Cross-functional Collaboration

• Work closely with product, sales, customer experience, legal, finance, procurement, corporate communications, and regional teams.
• Align stakeholders on campaign objectives, timelines, and deliverables.
• Present campaign recommendations and performance updates to management.
• Ensure smooth execution through strong project management and stakeholder alignment.

8. Budget Management

• Manage assigned brand marketing budgets and ensure efficient utilization.
• Track campaign expenditure and maintain compliance with procurement and finance processes.
• Evaluate agency and vendor proposals to optimize value and effectiveness.
• Drive cost efficiencies without compromising creative quality or execution.

Key Performance Indicators

• Improvement in brand awareness, consideration, and brand health metrics.
• Timely and within-budget delivery of campaigns.
• Campaign effectiveness and communication impact.
• Quality and consistency of brand communication.
• Retail communication and execution excellence.
• Effectiveness of agency partnerships.
• Stakeholder satisfaction and cross-functional collaboration.
• Actionable campaign learnings and continuous improvement.

Required Qualifications & Experience

• MBA/Postgraduate qualification in Marketing, Communications, or a related discipline.
• experience in brand marketing, integrated marketing communications, or consumer marketing.
• Experience in consumer-facing industries such as media & entertainment, telecommunications, consumer technology, FMCG, e-commerce, or financial services preferred.
• Strong understanding of brand strategy, creative development, advertising production, consumer research, and retail communication.
• Experience managing creative agencies, production partners, and research agencies.
• Strong project management, communication, and stakeholder management skills.
• Experience managing marketing budgets and commercial processes

Preferred candidate profile