Manager - Brand Management - Automotive Manufacturer
Talent and Skills labs · Remote · onsite · Posted 62d ago
About a minute. You'll make an account on the way through.
About this role
About the Company:
The company is a leading global automotive manufacturer with a strong presence across international markets. With a focus on innovation, digital transformation, and customer engagement, the organization continues to strengthen its global brand presence through advanced digital marketing strategies and technology-driven customer experiences.
Job Responsibilities:
Brand Management:
- Understand the brand, brand positioning & attributes.
- Plan & Execute the Marketing Plan.
- Plan & Execute Marketing Activation ATL/BTL.
- Own corporate marketing activities Website, PR etc.
- Digital marketing.
- Provide insightful market intelligence to partners - Communication agencies, BTL agencies, Media agencies & PR agencies.
- Plan, develop & rollout BTL activation in requirement with defined sales objective.
Brand Strategy:
- Participate in Business Plan development.
- Envision & Create brand strategy document.
- Create annual action plans using the full marketing mix to implement brand strategy.
Product & Brand Analysis:
- Develop & Evolve product insights for lead / lag markets.
- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
- Creates regular marketing reports.
Media Planning and Execution:
- Plan innovative BTL campaigns & champion deployment across country to solve business problems.
- Coordinate with the media agency for the execution of the media plans.
Key Deliverables:
- Market Share & volume growth.
- Brand Launch.
- Brand Campaigns.
- Drive traffic & conversion via digital media.
- BTL and Activations.
Technical/Functional:
- Both Conceptual & Practical understanding of Marketing / Brand Management having developed & successfully deployed few Brand campaigns.
- Understanding of how digital marketing works.
- Trade Marketing.
- High Analytical Skills.
- Sales Process Understanding.
Behavioral:
- Align and motivate team for high performance.
- Collaborate across all interfaces.
- Uphold values; inculcate a culture of excellence.
- Generate ideas; solve problems creatively.
- Champion improvements and positive change.
- Develop and engage people.
- Liasoning with all stake-holders specially sales team.
Sourced from iimjobs