Manager - Brand & Creative Marketing

Job Purpose:

We are looking for a creative, strategic and execution-oriented marketing professional who can convert business objectives into innovative campaigns, brand initiatives and customer engagement programmes.

The role will work closely with the Head Brand & Communications and take ideas from:

Research Concept Creative Direction Activation Execution

Key Responsibilities

1. Brand, Creative & Campaign Development

• Generate innovative marketing and brand-building ideas.
• Develop campaign concepts, themes, messaging and creative direction.
• Create campaigns for products, launches, brand awareness and customer engagement.
• Build initiatives that improve brand visibility, recall and differentiation.

2. Customer Engagement & Brand Activation

• Develop innovative engagement initiatives for dealers, fabricators, OEMs, architects, consultants and contractors.
• Create customer campaigns, dealer programmes, product experiences and brand activations.
• Identify opportunities to strengthen customer relationships and brand presence.

3. Product, Content & Storytelling

• Work with Sales and Product teams to understand products and applications.
• Convert technical information into simple and engaging stories.
• Develop concepts for product stories, case studies, customer stories, videos, presentations and other content.
• Provide creative direction to designers, agencies and content partners.

4. Market & Competitor Intelligence

• Track competitor campaigns, positioning and communication.
• Monitor industry and customer trends.
• Identify market gaps, new opportunities and emerging marketing formats.
• Share relevant insights and recommendations with the Head Brand & Communications.

5. Events, Exhibitions & Experiences

• Develop concepts for exhibitions, customer meets, dealer meets and industry events.
• Create engaging themes and customer experiences.
• Plan pre-event, on-ground and post-event communication.
• Coordinate with internal teams, agencies and vendors for execution.

6. Digital & Thought Leadership

• Develop creative themes and campaign ideas for LinkedIn, website, email, WhatsApp and other relevant platforms.
• Identify opportunities for innovative digital engagement.
• Develop ideas for industry articles, knowledge content and thought-leadership initiatives.

Note: SEO, performance marketing, analytics, daily social media management and lead generation will remain with the respective Digital Marketing team.

7. Cross-Functional Execution

• Work closely with Sales, Product, Operations, Digital Marketing and other internal teams.
• Convert business priorities into actionable marketing initiatives.
• Coordinate with agencies and external partners.
• Ensure timely and effective execution of approved initiatives.

Role Boundaries

The Head Brand & Communications will own the overall brand and marketing strategy, direction, budgets, GTM and performance.

The Manager – Brand & Creative Marketing will focus on:

Ideas Concepts Creative Direction Brand Activation Execution

The role will not primarily focus on routine SEO, performance advertising, analytics, daily social media management or lead generation.