Management Trainee - CLM

About Holiday Tribe:

Holiday Tribe is building the future of travel planning by combining AI-powered

personalization with human expertise. Our goal is to simplify every part of travel - from inspiration and planning to booking and on-ground experiences.

Lifecycle marketing plays a key role in helping travellers discover, plan, and book better holidays through timely and relevant communication.

About the Role:-

We are looking for a Management Trainee - Customer Lifecycle Marketing (CLM) who is passionate about customer engagement, marketing automation, and growth.

You will work closely with the CLM team to execute, optimize, and scale lifecycle

campaigns across Email, WhatsApp, Push Notifications, and other customer touchpoints. Beyond execution, you ll contribute to building automated customer journeys, improving customer experiences, and driving measurable growth across the customer lifecycle. The selected candidate will undergo a 6-month probation period, after which confirmation will be based on performance.

Key Responsibilities:-

- Execute and optimize lifecycle marketing campaigns across Email, WhatsApp, Push

Notifications, and other CRM channels to drive customer engagement and business

growth.

- Build, schedule, and manage campaigns and automated customer journeys using

CRM and marketing automation platforms.

- Support customer segmentation, audience targeting, personalization, and lifecycle

initiatives across acquisition, activation, engagement, retention, and reactivation.

- Collaborate with Design, Content, Growth, Product Marketing, and Analytics teams

to ensure timely and effective campaign execution.

- Conduct end-to-end campaign QA, maintain campaign calendars, documentation,

and ensure operational excellence across all lifecycle initiatives.

- Analyze campaign performance using CRM dashboards and Excel/Google Sheets,

prepare regular reports, and identify opportunities to improve customer

engagement and conversions.

- Drive experimentation through A/B testing and data-backed optimizations to

enhance customer journeys and lifecycle performance.

- Work extensively with Excel/Google Sheets for campaign reporting, customer data

management, and performance analysis.

Eligibility:-

- Postgraduate in Marketing, Business, Communications, or a related field, or

currently in the final semester of a postgraduate program

- Strong attention to detail and execution discipline

- Comfortable working with Excel / Google Sheets and data

- Strong written communication skills

- Interest in growth marketing, CRM, and customer engagement

- Curiosity about consumer internet businesses and travel

Good to Have:-

- Familiarity with CRM platforms such as MoEngage, CleverTap, WebEngage,

HubSpot, Braze, or similar tools.

- Basic understanding of lifecycle marketing, marketing automation, and customer

journey mapping.

- Strong working knowledge of Excel functions,

What You ll Gain:-

- Hands-on experience with lifecycle marketing and CRM platforms

- Exposure to growth marketing in a fast-scaling travel company

- Opportunity to work closely with the core marketing team

Lead Management Marketing Automation Analytics