Mamaearth - Content Design Lead

Key Responsibilities:

- Develop and lead content strategies for brand campaigns, product launches, and integrated marketing initiatives.

- Translate business objectives, marketing briefs, and consumer insights into communication strategies, content frameworks, and compelling brand narratives.

- Develop end-to-end consumer content journeys across social media, websites, e-commerce, marketplaces, CRM, influencer marketing, retail, and digital channels.

- Lead content strategy for digital campaigns, product storytelling, brand communication, social media, creator collaborations, performance marketing, and branded content.

- Develop platform-specific content strategies for Instagram, YouTube, Meta, websites, marketplaces, and emerging digital platforms.

- Create messaging frameworks, content hierarchies, storytelling approaches, and campaign narratives aligned with brand positioning and consumer expectations.

- Partner with Brand, Creative, Design, Video, Growth, Social Media, CRM, PR, E-commerce, and external agencies to execute integrated marketing campaigns.

- Leverage AI-powered content and creative tools to improve content ideation, personalization, workflow efficiency, and production effectiveness.

- Ensure consistency of brand voice, messaging, storytelling, and content quality across consumer touchpoints.

- Track campaign performance, content effectiveness, engagement, and consumer behaviour to identify opportunities for optimization.

- Drive experimentation with new content formats, storytelling approaches, digital platforms, creator-led content, and AI-enabled workflows.

- Support annual brand planning, campaign calendars, product launches, and strategic marketing initiatives.

- Stay updated on consumer trends, digital platforms, creator ecosystems, content innovations, AI applications, and evolving marketing practices.

- Mentor junior content strategists, writers, and creative team members and foster a culture of creativity and collaboration.

Required Skills & Competencies:

- 5 - 7 years of experience in Content Strategy, Brand Marketing, Integrated Marketing, Creative Strategy, or a related field.

- Proven experience developing content-led marketing strategies and integrated campaigns for consumer-facing brands.

- Strong understanding of content strategy, storytelling, brand positioning, consumer behaviour, and digital marketing.

- Experience developing communication strategies across social media, digital campaigns, product launches, e-commerce, CRM, influencer marketing, and other consumer channels.

- Ability to translate marketing briefs and business objectives into clear communication frameworks and creative narratives.

- Strong understanding of digital-first formats including short-form video, long-form content, branded content, product storytelling, social media content, blogs, landing pages, and email communication.

- Experience working with cross-functional teams including Brand, Creative, Design, Video, Social Media, Performance Marketing, CRM, PR, E-commerce, and external agencies.

- Strong project and stakeholder management skills with the ability to manage multiple campaigns simultaneously.

- Ability to evaluate campaign performance, consumer insights, engagement metrics, and content effectiveness and translate findings into actionable recommendations.

- Good understanding of AI-powered content creation and marketing tools and their application in content ideation, personalization, and creative workflows.

- Strong writing, storytelling, presentation, communication, and creative thinking skills.

- Working knowledge of tools such as Adobe Creative Suite, Figma, PowerPoint, Excel, and relevant marketing/analytics platforms.

- Highly consumer-focused, collaborative, proactive, and execution-oriented.

Preferred Experience:

- Experience in FMCG, Beauty & Personal Care, D2C, E-commerce, Consumer Brands, Advertising, Media, or Start-up environments.

- Experience managing integrated campaigns across digital, social media, influencer marketing, e-commerce, retail, and offline channels.

- Exposure to AI-led content creation, creator marketing, emerging digital platforms, and new-age content formats.

- Experience mentoring junior team members or leading content/creative projects.