Malabar Group - Manager - Adobe Experience Platform

Role Overview

We are seeking an experienced and data-driven Manager - Adobe Experience Platform (AEP) to manage and optimize our Real-Time Customer Data Platform (RT-CDP).

The role involves building and maintaining customer segments, managing data flows, defining audience activation rules, and ensuring seamless integration of data sources like Adobe Analytics, CRM, POS, and e-commerce systems.

The ideal candidate will be hands-on with Adobe AEP and have a strong understanding of customer data, segmentation logic, and omni-channel personalization use cases.

Key Responsibilities

Platform Management & Operations :

• Manage day-to-day operations of Adobe Experience Platform (RT-CDP).
• Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.
• Monitor data quality, identity resolution, and audience accuracy.
• Collaborate with IT and Adobe support teams for platform governance and maintenance.
  
  

Audience Segmentation & Activation

• Build and maintain customer segments and activation rules within AEP.
• Use behavioural, transactional, and demographic data to create actionable audiences.
• Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.
• Support campaign execution with accurate and timely audience delivery.
  
  

Data & Analytics Integration

• Work closely with analytics and CRM teams to define data schemas, attributes, and use cases.
• Leverage insights from Adobe Analytics to refine segmentation and personalization strategies.
• Ensure compliance with data privacy and consent management frameworks.
  
  

Stakeholder Collaboration

• Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.
• Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.
• Document workflows, rules, and operational best practices.
  
  

(ref:hirist.tech)