Loyalty Manager

Roles and Responsibilities :

• Develop and execute loyalty programs to drive customer retention and acquisition for the bank's consumer products.
• Collaborate with cross-functional teams to create strategic partnerships with key stakeholders, including merchants, airlines, hotels, etc.
• Manage campaigns across multiple channels (email, SMS, app notifications) to promote loyalty program benefits and rewards.
• Analyze performance metrics to optimize program design and improve ROI.

Job Requirements :

• 5-20 years of experience in loyalty program management or a related field.
• Proven track record of developing successful brand alliances and partnerships.
• Strong understanding of campaign management principles, including performance marketing tactics.
• Experience working in the financial services industry or a similar regulated environment.