Loyalty Manager - Mall Marketing

Job Description Loyalty Manager

Company: Ambience Malls
Department: Mall Marketing
Designation: Loyalty Manager

Job Summary

Ambience Malls is looking for an experienced and result-oriented Loyalty Manager to develop and manage customer loyalty programs, enhance customer engagement, drive repeat visits, and strengthen customer relationships across the mall.

Roles & Responsibilities

1. Develop and implement loyalty programs to increase customer retention and repeat visits.
2. Plan and execute customer engagement initiatives, rewards programs, and exclusive member benefits.
3. Build partnerships with retail brands, restaurants, entertainment partners, and external brands for loyalty benefits.
4. Manage loyalty program operations, membership acquisition, enrollment, and customer databases.
5. Coordinate with the mall marketing team to execute promotional campaigns and member-exclusive events.
6. Analyze customer behavior, program performance, redemption trends, and campaign ROI.
7. Drive customer acquisition and membership growth through digital and on-ground initiatives.
8. Coordinate with CRM, digital marketing, IT, and operations teams to improve the customer experience.
9. Manage loyalty program communication through SMS, WhatsApp, email, and other relevant channels.
10. Prepare periodic performance reports and recommend strategies to improve engagement and revenue.

Candidate Profile

• Graduate or postgraduate in Marketing, Business Administration, or a related field.
• Relevant experience in loyalty management, CRM, mall marketing, retail, or customer engagement.
• Strong analytical, communication, negotiation, and relationship management skills.
• Experience in managing loyalty platforms, customer databases, and marketing campaigns.
• Ability to manage multiple projects and coordinate with internal and external stakeholders.

Key Performance Indicators (KPIs)

• Loyalty membership growth and active members.
• Repeat customer visits and retention rates.
• Customer engagement and reward redemption.
• Campaign effectiveness and return on investment.
• Partner acquisition and customer satisfaction.