LinkedIn Growth Campaign Associate

Responsibilities

• Personally operate and maintain a pool of LinkedIn accounts.
• Review assigned companies and contacts to validate that they match the campaigns target customer profile.
• Send relevant and personalized connection requests, introductions, and follow-up messages using approved campaign playbooks.
• Respond to inbound messages, profile engagement, comments, referrals, and expressions of interest.
• Qualify conversations based on company size, industry, business need, decision-making authority, urgency, and interest.
• Schedule qualified meetings or route interested prospects to the appropriate Prospectory or Greenway representative.
• Record campaign activity, responses, qualification notes, opt-outs, meetings, and next steps in the approved CRM.
• Engage with approved company content through thoughtful posts, comments, and professional conversations.
• Participate in campaign training, message reviews, weekly check-ins, and performance coaching.
• Manage LinkedIn accounts, and other aspects to keep LI account-health high.

Required qualifications

• An established and credible professional history.
• Strong written communication and interpersonal skills.
• Experience in managing LinkedIn based campaings.
• Ability to personalize messages rather than relying on generic scripts.
• Experience in sales, business development, recruiting, marketing, customer success, consulting, or professional networking.
• Ability to recognize a qualified business conversation and route it appropriately.
• Reliable availability and responsiveness during assigned campaign periods.
• Comfort working with a CRM, campaign instructions, spreadsheets, and performance dashboards.
• Experience with LinkedIn Sales Navigator or other official LinkedIn business products.
• Existing professional connections in technology, cloud, artificial intelligence, government contracting, professional services, or enterprise software.
• Previous B2B appointment-setting or lead-qualification experience.