Link Building Specialist

Experience: 3+ Years

Employment Type: Full-Time

Department: Digital Marketing / SEO

Location: [Remote]

Company: High-On Innovation

High-On Innovation is looking for a Link Building Specialist with 3+ years of hands-on experience in off-page SEO and link building.

The candidate should be capable of independently managing link-building activities from prospect research and outreach to successful backlink acquisition. The role requires a target-oriented professional who can manage assigned campaigns independently and contribute effectively to the overall team's monthly SEO targets.

• Independently research and identify high-quality, relevant backlink opportunities.
• Execute link-building activities including:
• Guest posting
• Blogger outreach
• Niche edits
• Contextual link building
• Resource link building
• Competitor backlink opportunities
• Relevant business/industry directories
• Identify websites based on industry relevance, target location, authority, organic traffic, and content quality.
• Conduct personalized email outreach to website owners, bloggers, publishers, and industry websites.
• Manage follow-ups, negotiations, content requirements, and link placements.
• Build and maintain relationships with quality publishers.

• Independently manage assigned link-building campaigns and deliverables.
• Maintain prospect databases and track outreach, responses, negotiations, and acquired links.
• Identify new link opportunities and publishers on a regular basis.
• Manage multiple campaigns while meeting deadlines and quality requirements.

• Analyze competitor backlink profiles using Ahrefs, Semrush, Moz, or similar tools.
• Identify competitor link gaps and potential websites for outreach.
• Research new publisher opportunities based on competitor and industry analysis.

• Achieve assigned weekly and monthly link-building targets.
• Consistently contribute to the SEO team's overall monthly backlink targets.
• Share relevant publisher opportunities and successful outreach strategies with the team.
• Coordinate with SEO managers, content writers, and other link-building team members.
• Support team members when required to achieve campaign deadlines and targets.

• Evaluate backlink opportunities before acquisition to ensure quality and relevance.
• Check acquired links for correct URL, anchor text, placement, indexability, and campaign requirements.
• Maintain accurate link-building records in Google Sheets/Excel.
• Prepare weekly and monthly performance reports covering:
• Prospects researched
• Outreach completed
• Responses received
• Links acquired
• Pending placements
• Target vs. achievement

• 3+ years of practical experience in link building/off-page SEO.
• Proven ability to perform independent link-building work.
• Strong experience in guest posting and blogger outreach.
• Good understanding of backlink quality and website evaluation.
• Working knowledge of Ahrefs, Semrush, Moz, and Google Search Console.
• Understanding of DA, DR, organic traffic, referring domains, anchor text, and spam signals.
• Strong research and prospecting skills.
• Good communication and email outreach skills.
• Good working knowledge of Google Sheets/Excel.
• Ability to manage multiple SEO campaigns simultaneously.
• Target-oriented with strong ownership and accountability.

• Experience with international SEO/link building, particularly for USA, Canada, UK, and Australia.
• Experience working with SaaS, IT services, eCommerce, healthcare, finance, manufacturing, automotive, or other competitive industries.
• Previous experience working in an SEO/digital marketing agency.
• Existing publisher relationships or a quality publisher database will be an advantage.

The candidate will be evaluated on:

• Monthly backlinks acquired
• Quality and relevance of backlinks
• New referring domains
• Outreach and response rate
• Link placement success rate
• Achievement of individual monthly targets
• Contribution to team targets
• Quality of prospect research
• Publisher relationship development
• Timely and accurate reporting

We are looking for someone who doesn't need to be followed up for every task.

The ideal candidate should be able to:

• Find opportunities independently.
• Plan and execute daily link-building activities.
• Conduct outreach and follow-ups independently.
• Acquire quality backlinks consistently.
• Meet assigned monthly targets.
• Identify problems and find solutions proactively.
• Support the team in achieving overall campaign targets.
• Take complete ownership of assigned link-building work.

• Opportunity to work on international SEO campaigns.
• Exposure to multiple industries and global markets.
• Opportunity to develop advanced link-building and outreach expertise.
• Performance-driven and collaborative work environment.
• Career growth opportunities within the SEO team.