Link Building & Outreach Executive

Link Building & Outreach Executive

We are looking for someone who can drive high-quality backlinks, online visibility, and authority through structured outreach and digital engagement. This role requires hands-on execution, consistent follow-ups, and a strong understanding of what makes a backlink valuable, not just volume.

Responsibilities

• Backlink Acquisition: Identify, prioritize, and secure relevant, high-authority backlinks from credible websites, directories, and digital communities.
• Content Promotion & Distribution: Share content, lead magnets, and resources across forums, niche communities, and third-party platforms to increase reach.
• Influencer & Publisher Outreach: Build relationships with bloggers, niche site owners, journalists, editors, and influencers for link placements and collaborations.
• Community Engagement: Participate in industry discussions, Q&A platforms, and relevant groups to improve brand awareness and organic mentions.
• Competitor & Opportunity Research: Identify backlink gaps, trends, and unclaimed mentions to expand the link profile continuously.
• Performance Monitoring: Track backlink quality, domain authority improvements, rankings, and outreach performance using SEO tools. Report insights and recommend improvements.

Requirements

• Experience with link building, off-page SEO, and outreach workflows.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, Majestic, Screaming Frog, and Google Search Console.
• Strong written communication and persistence in outreach follow-ups.
• Ability to evaluate backlink quality (DA/DR relevance, spam score, link context).
• Experience working with influencers, publications, or online communities is a plus.
• Basic understanding of search algorithms, ranking factors, and white-hat SEO practices.

Benefits

• Friendly and inclusive work environment
• Opportunities for growth and career development

Job Type

Full time

Location

Chennai, Tamil Nadu, India

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.