Lifecycle Marketing Specialist

Join Hostinger, and we’ll grow fast! 🚀

We’re shaping the future of online success — powered by AI and driven by people. With 900+ talented professionals and over 5 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.

Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.

Our culture: Guided by 10 company principles https://www.hostinger.com/principles

Our formula for success: Customer obsession, innovative products, and talented teams.

YOUR ROLE AT HOSTINGER

You'll own how 5M+ customers experience Hostinger across email, SMS, WhatsApp and in-product messaging. AI-first, hands-on, and moving fast. Our agents already launch campaigns - you'll decide what they do next.

This role fits two kinds of senior people. We're excited about both:

• Technical builder - you get under the hood: push agentic automation further, own deliverability and experimentation infrastructure, and build the systems that run lifecycle across 150 countries.

• Creative owner - you take an area of communications and own its impact end-to-end, from strategy to craft to results. Hands on keyboard, not handing it off.

  Seniority here is the scope and complexity of what you own. You'd rather build and ship than direct from the sidelines. You'll have the agency to change whatever you think should change.

  Curious to learn more? Connect with your team: Jurga Povilenaite https://www.linkedin.com/in/jurga-povilenaite/

YOUR DAY-TO-DAY

• Multi-channel communications: Own and optimize messaging across SMS, WhatsApp, email and in-product notifications so every channel feels personal in 15 languages, for millions of customers.

• Lifecycle campaigns: Direct AI agents to do the heavy lifting across 1000+ automated messages while you own the strategy, quality, and edge cases they can't yet handle.

• Test & learn: Analyze communications, run A/B tests, spot bugs, and push campaigns toward true incremental impact, not vanity engagement.

• Cross-team collaboration: Partner with product, revenue, data and marketing to align lifecycle with business goals and to reshape how the whole team works as AI changes what's possible.

• Customer journeys: Map journeys that move customers from first purchase to renewal with well-timed nudges, designed to adapt over time, not sit static.

YOUR SKILLS AND EXPERIENCE

• 5+ years in lifecycle, CRM, or growth marketing - hands-on with email and SMS; WhatsApp a strong bonus.

• You already work AI-first. You're applying AI to content, personalization, segmentation, or decisioning today and you'll bring us forward, not wait to be taught.

• Deep, hands-on expertise with a modern lifecycle platform (Braze, Iterable, HubSpot, Customer.io or similar) - segmentation logic, event-driven architecture, templating. Tools change; judgment doesn't.

• You build adaptive, evolving lifecycle systems and you're comfortable in ambiguity where the system improves over time.

• A high sense of ownership: you drive projects from concept to shipped, and you'd rather do it than delegate it.

• Strong English copywriting, with sales copywriting experience.

• Data guides your strategy, but the customer experience stays front and center.

BENEFITS FOR YOU

🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.

🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.

💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.

🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.

COMPENSATION

• Competitive salary starting from 4500 EUR gross/month, depending on your experience and skills.

Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀

Three. Two. Onboard