Lifecycle Marketing Manager

About us:

Branch is on a mission to empower workers with financial freedom. We do this by helping companies accelerate payments and providing working Americans with accessible, free financial services. We’re committed to building and delivering more inclusive, transparent, and frictionless financial products.

Our goal of empowerment extends to our own employees, too. Have a great idea? Share it today and it might just get implemented tomorrow. As a member of our team, your voice and creativity matter—and they can directly impact our products, company, and culture. 

We not only focus on attracting great talent from across the country, but also on building teams that help that talent thrive. That means valuing a diversity of opinions and working styles, while creating a shared belief in innovation, initiative, and winning together.

Come join our team as we develop new ways to improve the lives of working Americans.

About the role:

We are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey. This individual contributor role is critical in optimizing the customer experience funnel, improving retention, and delivering personalized lifecycle communications at scale.

The ideal candidate has experience building data-driven lifecycle strategies, partnering cross-functionally across Product and Engineering, and executing high-performing campaigns within fast-paced, high-growth environments.

What you’ll do:

Lifecycle Strategy & Campaign Execution: Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey.

Segmentation & Personalization: Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms.

Custom Branded Solutions Ecosystem Management: Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys.

User Journey Optimization: Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams.

Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance.

Customer Insights & Feedback: Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements.

Cross-Functional Collaboration: Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets.

Qualifications:

Lifecycle Marketing Experience: 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment.

Braze Marketing Automation Expertise: Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration.

Analytical & Data Fluency: Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms.

Cross-Functional Collaboration: Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders.

Fintech Experience: Experience in financial services or fintech preferred.

Results-Driven Mindset: Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth.

Project Management & Communication: Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment.

AI Innovation: Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance. Comfortable experimenting with emerging AI technologies to scale lifecycle marketing programs and workflows.

Compensation:

The salary range for this role is $105-115k.

The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc. 

Location:

This position is classified as REMOTE within the United States of America.

We are unable to hire candidates located outside of the domestic U.S.

Benefits: 

Market-leading medical, dental, and vision insurance 

Stock options

Free Premium-Tier Origin Financial Wellness subscription

Monthly home-office stipend

401k (TransAmerica)

12-weeks paid parental leave for birthing and non-birthing parents

Flexible time off + sick and safe time

11 paid company holidays

Branch@Branch Same Day Pay Option

Working at Branch

A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together.  Learn more about what we do in this video !

Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others.  

Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about

Branch is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Must be currently authorized to work in the USA without sponsorship or transfer.

No third-parties, please.

View how Branch collects your personal data here .