Leasing & Marketing Executive

About the job

Get to know us better

We are Gera Developments Private Limited (GDPL), a brand known by our five-decade history as one of the pioneers in the Real Estate business in Pune. Innovation, transparency, and enhanced customer experience is how we have created award-winning, premium residential and commercial projects in Pune, Goa, Bengaluru, and California. We live and work by Let's Outdo, a philosophy that defines everything we do to raise the standards of Real Estate in the country.

There are many firsts that stand to our credit. Way back in 2004, we introduced India's first 5-year Warranty on Real Estate, that RERA mandated only in 2017. We then introduced India's first and only 7-year warranty in Real Estate. In 2014, we designed and launched the award-winning ChildCentric® Homes, which revolutionised the Real Estate sector for both, the developer, and the home buyer. IntelliplexesTM, SkyVillasTM, and The Imperium series are our other highly successful product lines. In our 50th Year, we launched yet another first-of-its-kind industry initiative—Gera's Home Equity Power—a means to provide financial flexibility to customers to meet financial emergencies.

How the world sees us

It has been an honour to be recognised as an innovative business leader, and an employer to build a career with by some of the best talent in the country.

We're the only Real Estate company to be recognised in the top 10 mid-size organisations six times in a row by the Great Places to Work® Institute, and we continue to feature amongst the Top 50 Great Mid-Size WorkplacesTM 2024 in India. In 2024, we have also been proudly recognised as one of India's Best WorkplacesTM in Real Estate, and India's Best WorkplacesTM in Building a Culture of Innovation for All. As we raise the bar on service orientation, product innovation, real estate marketing, and brand building, we are consciously creating a workplace where our employees achieve new heights in their areas of expertise.

1. Role Purpose:-

To generate and convert leasing leads for the company's commercial and residential properties by managing digital marketing, lead generation, customer engagement, follow-ups, site visits, negotiations, and deal closures.

The role will be responsible for managing the complete leasing sales funnel, from generating enquiries to successfully closing transactions and ensuring proper handover for documentation.

2. Key Responsibilities:-

A. Lead Generation & Business Development

• Generate qualified leasing leads through digital platforms, property portals, social media, email campaigns, channel partners, references, and other sources.
• Identify potential tenants and businesses based on the property type, location, size, and target segment.
• Develop and maintain a database of prospective tenants and businesses.
• Conduct regular outbound calling and follow-ups with prospects.
• Build relationships with corporate clients, retailers, entrepreneurs, consultants, and channel partners.
• Explore new avenues and markets for generating leasing enquiries.

B. Digital Marketing

• Plan and execute digital marketing campaigns for available properties.
• Manage property listings on relevant portals and digital platforms.
• Coordinate with agencies/vendors for paid campaigns, social media promotions, and online lead generation.
• Track campaign performance, lead quality, cost per lead, and conversions.
• Suggest improvements to digital campaigns based on lead performance and market response.

C. Marketing Collaterals & Communication

• Create and coordinate property-specific mailers, brochures, presentations, WhatsApp creatives, and other marketing collaterals.
• Prepare regular email campaigns for prospective tenants and existing databases.
• Ensure that property information, photographs, pricing, availability, and key selling points are accurately communicated.
• Coordinate with the design/marketing team or external agencies for creative requirements.

D. Lead Management & Follow-up

• Respond promptly to enquiries and qualify leads based on requirement, budget, location, area, and timeline.
• Maintain accurate lead details and follow-up records in CRM/MIS.
• Ensure systematic follow-up of hot, warm, and cold leads.
• Schedule and conduct property/site visits.
• Maintain regular communication with prospects until closure.
• Ensure that no qualified lead remains unattended or without a defined next action.

E. Leasing & Sales Conversion

• Understand the prospect's requirement and recommend suitable properties.
• Present property features, commercial terms, rental expectations, and other relevant information.
• Negotiate with prospective tenants within approved commercial parameters.
• Coordinate with internal teams for approvals, commercial proposals, documentation, and other requirements.
• Drive negotiations towards closure and achieve monthly/quarterly leasing targets.
• Coordinate with legal, finance, CRM, and other relevant teams for successful completion of transactions.

F. Market Intelligence

• Conduct regular market visits and gather information on:
• Rental rates
• Occupancy levels
• Competing properties
• New developments
• Tenant demand
• Market trends
• Share market intelligence and competitor insights with the management team.
• Identify emerging tenant categories and potential businesses for vacant spaces.

G. Reporting & MIS

• Maintain daily/weekly/monthly lead and leasing MIS.
• Track key metrics such as:
• Leads generated
• Qualified leads
• Calls made
• Site visits
• Proposals issued