Lead - YouTube Operations

Job Role: Lead - YT Operations

Location: Mumbai / Kolkata

Employment Type: Full-Time

About Us

SVF Entertainment is Eastern India's largest entertainment conglomerate, founded in 1995, with a commanding presence across film production and distribution (135+ Bengali films, 900+ releases), television content (5,000+ hours), digital cinema, music (800+ songs, #1 Bengali YouTube), hoichoi OTT platform, new media, multiplex cinemas, and equipment rental. Backed by 8 National Awards and visionary leadership, SVF delivers blockbuster storytelling through powerhouse brand storytelling and with hoichoi, SVF Music, MNI and SVF Cinemas.

About the Role

We are looking for an experienced Lead – YouTube Operations to own the end-to-end management, growth, and optimization of our YouTube channel(s). This role requires a strong blend of platform expertise, operational rigor, and content strategy to drive audience growth, watch time, and revenue. The ideal candidate has deep hands-on experience running YouTube at scale, leading a team, and working cross-functionally with content, creative, and analytics stakeholders.

Key Responsibilities

• Own end-to-end YouTube channel operations, including publishing calendars, uploads, metadata, thumbnails, titles, tags, and SEO optimization.
• Define and execute the YouTube content and growth strategy in line with overall business and audience objectives.
• Monitor channel performance (watch time, CTR, retention, subscriber growth, revenue) and translate data into actionable insights.
• Lead, mentor, and manage a team of YouTube operations executives/associates, ensuring quality and timeliness of output.
• Ensure adherence to YouTube's policies, community guidelines, copyright rules, and monetization requirements at all times.
• Manage YouTube Studio operations including channel health, Content ID claims, copyright strikes, and community management.
• Collaborate with content, creative, marketing, and analytics teams to align on video strategy, formats, and release schedules.
• Track industry trends, algorithm updates, and competitor benchmarking to continuously refine channel strategy.
• Own reporting and dashboards, presenting performance updates and recommendations to leadership on a regular cadence.
• Manage relationships with YouTube partner/support teams (where applicable) to resolve escalations and unlock growth opportunities.
• Drive process improvements and SOPs to streamline operations and scale output efficiently.

Requirements

• 7–8 years of minimum experience in YouTube channel management / digital content operations, with a proven track record of channel growth.
• Hands-on expertise with YouTube Studio, YouTube Analytics, and platform best practices (SEO, algorithm, monetization policies).
• Prior experience leading or managing a team in a fast-paced digital/media environment.
• Strong analytical skills with the ability to interpret data and translate it into strategy.
• Solid understanding of copyright, Content ID, and YouTube monetization/policy frameworks.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong organizational skills with the ability to manage multiple priorities and tight publishing schedules.
• Experience with digital media, entertainment, news, or content-led organizations is preferred.

Good to Have

• Familiarity with other social/video platforms (Instagram, Facebook Watch, Shorts, etc.).
• Experience with video editing workflows, thumbnail design principles, and basic content production processes.
• Exposure to paid promotion / YouTube advertising tools.