Lead Visualizer

Art Lead / Visualizer

Experience: 5-7 years

Role Purpose

Own the visual expression of DT's digital communication and translate campaign concepts into premium visual systems.

Responsibilities

• Develop campaign visual concepts.
• Translate creative briefs into visual directions.
• Lead key visual development.
• Establish visual hierarchy and design systems.
• Work with Creative Head and Copy.
• Guide junior designers.
• Design performance creatives.
• Create social assets.
• Work with photographers, videographers and external production partners.
• Ensure brand consistency.
• Explore AI-assisted creative production where appropriate.

KPIs

• 95%+ creative delivery within agreed timelines.
• First-round approval rate.
• Creative testing output.
• Campaign visual quality.
• Brand consistency.
• Junior designer productivity.
• Performance creative contribution.

This Role Involves Monday to Saturday working, with 3 days Travel and extended working hours