Lead verification executive

Role & responsibilities

• Manage and track leads generated through various channels, including websites, digital marketing campaigns, referrals, and other sources.
• Record, update, and maintain lead information in the CRM or company database.
• Qualify leads based on customer requirements, interest, budget, and potential business opportunities.
• Assign leads to the appropriate sales team members and ensure timely follow-ups.
• Monitor lead status, follow-up activities, and conversion progress.
• Coordinate with the sales and marketing teams to improve lead quality and conversion rates.
• Follow up on pending leads and ensure no potential business opportunity is missed.
• Prepare daily, weekly, and monthly reports on lead generation, follow-ups, and conversions.
• Identify inactive or unresponsive leads and implement follow-up strategies.
• Ensure accurate data entry and maintain confidentiality of customer information.

Preferred candidate profile

• Graduate in any discipline; a background in Business Administration, Marketing, or Sales is preferred.
• Experience in lead management, CRM operations, telecalling, sales coordination, or a similar role.
• Good verbal and written communication skills.
• Proficiency in MS Excel, Google Sheets, and CRM tools.
• Strong follow-up, coordination, and organizational skills.
• Ability to manage multiple leads and meet deadlines.
• A target-oriented approach with strong attention to detail.