Lead User Interface Designer

Games2win World :

Games2win is a leading global mobile games publisher. Our games have over 600 million downloads and are played by over 10 million monthly active players. We take pride in building our own Intellectual Property (IP) and using the strength of our consumer love to market our games! That's why most of our downloads are generated without advertising support or paid installations.

A few of our global hit titles are Driving Academy, Decisions, International Fashion Stylist, and many more.

To learn more about us, visit https://games2winmedia.com/company-profile/

Role: UI Lead

Location: Mumbai office

Experience required: 5-10 years of work experience

Reporting to: CEO

As a Senior UI Lead, you will collaborate closely with game designers, UX designers, developers, and product teams to translate gameplay systems into elegant, engaging, and player-friendly interfaces.

What do you need to do (Role and Responsibilities)

• You will work closely with the Product Managers and Game Designers to create clean, clutter-free, user-centric, trendy and easy-to-understand user interfaces (UI) for mobile games.
• You need to be dedicated to researching and playing hundreds of mobile games to understand the industry's best practices.
• Work on the UI design and graphics (menus, HUDs, etc.) as per the requirements.
• Design and produce high-quality UI screens, including menus, HUDs, pop-ups, shops, inventory, social features, events, and onboarding flows.
• Create icons, buttons, badges, UI frames, typography treatments, and visual components consistent with the game's art direction.
• Maintain and evolve the UI style guide and design system for consistency across the game.
• Ensure UI is optimised for multiple mobile resolutions, aspect ratios, and device performance constraints.
• Prepare and export optimised assets (sprites, atlases, 9-slice UI, animations) in accordance with the technical specifications.
• Work with engineers to ensure pixel-perfect implementation in the game engine (Unity).
• Ability to make design decisions and take on design problems independently, present and sell design concepts.
• Ensure UI clarity, hierarchy, accessibility, and readability across all user touchpoints.

Who could you be Background and Experience:

• You should be well-versed in AI tools and platforms that aid UI design.
• You should have a background in graphic design/interaction design/HCI related areas. You should have at least 5-10 years of experience in mobile games/apps.
• At least shipped 5 apps/games as a UI Designer/Artist.
• Strong proficiency in Figma, Adobe Photoshop, Illustrator (and/or similar design tools) for creating flowcharts, wireframes and Final UI Design mock-ups.
• Familiarity with Unity UI, or similar engine workflows (implementation experience is a plus).
• Strong sense of layout, typography, iconography, and visual hierarchy.
• Possess an excellent understanding of visual design principles, style guidelines, design processes, and creative workflow.
• Solid understanding of mobile UI/UX principles, touch interaction design, and usability best practices.
• Knowledge of game UI production pipelines and asset optimisation.
• Excellent communication skills.
• Ability to work within art direction and brand guidelines while pushing creative quality.
• Strong attention to detail and ability to deliver polished, production-ready assets.
• Ability to give and receive constructive criticism and critique with a focus on improving quality
• Team player with a great attitude & love for mobile games
• A portfolio with shipped mobile games or UI design case studies is mandatory.

Educational Qualifications:

• Bachelor's degree in graphic arts, interaction design, or equivalent industry experience in the design field.