Lead - Trade Marketing & Alternate Channels
Airtel Africa · Gurugram · onsite · Posted 63d ago
Not disclosedFresherfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Own the performance engine for Airtel Digital TV's GTM and alternate-channel agenda, turning national priorities into simple, measurable programs that deliver growth, partner productivity and execution excellence.
What You Will Own
What You Will Own
- GTM and channel growth: Translate business priorities into national and circle-level GTM plans across DTH, Wi-Fi, IPTV and emerging alternate channels.
- Performance management: Lead opportunity-based target setting and governance across circles, zones, teams and partners; track the few KPIs that matter and drive corrective actions.
- Incentives and partner economics: Design and run GPS, SIP, Achievers Club, sales payouts, boosters, accelerators, decelerators and relevant penalty constructs with clear eligibility, controls and communication.
- Trade marketing and engagement: Create focused contests, recognition and engagement programs, quarterly R&R and monthly/weekly gamification to improve productivity and strengthen field participation.
- Digital enablement and automation: Define BRDs, data masters, hierarchies and user journeys for KPI dashboards, partner tools, payout automation and direct-settlement capabilities.
- Insights and governance: Build decision-ready dashboards, reviews and leadership updates that connect performance, opportunity, investment and action.
- Create AOP-aligned targets using historical trends, market opportunity, channel capacity and current performance.
- Design clear review formats from Pan-India to circle, zone, team and partner levels.
- Run structured monthly and quarterly performance reviews, with an explicit plan of action.
- Design and execute programs that grow screens, Wi-Fi, IPTV upgrades, lead conversion and service-linked outcomes.
- Build rapid, short-duration interventions for priority gaps while maintaining program discipline and fairness.
- Monitor market and competitive inputs and translate relevant insights into channel actions.
- Own program constructs, target logic, scorecards, payout workings, approvals, NFAs and disbursement governance.
- Simplify partner and employee communication so every program is easy to understand and execute.
- Partner with Finance and business teams to maintain strong maker-checker controls, audit readiness and payout accuracy.
- Turn business requirements into detailed BRDs, clean masters, aligned hierarchies and scalable reporting outputs.
- Create automated visibility for bookings, activations, sales, service and partner performance across relevant platforms.
- Drive payout automation and direct settlement initiatives from design and pilot to adoption and scale-up.
- Lead national programs including gamification, recognition, BM cascades and partner communication.
- Prepare concise leadership decks, business updates and decision notes that highlight impact, risks and actions.
- Ensure timely field communication, winner/eligibility clarity and end-to-end reward lifecycle management.
Sourced from foundit
Skills
AutomationAnalyticsTrade Marketingdigital enablementperformance management
About Airtel Africa
Airtel Africa
Telecom
770
employees
2010
16 years old
Gurgaon / Gurugram, Haryana
India
About
Airtel International LLP
Industries
Telecom
Employee ratings
221 reviews
3.1/ 5
Culture
2.8
Career growth
2.7
Work-life
3.0
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