Lead - Trade Marketing & Alternate Channel

Own the performance engine for Airtel Digital TV's GTM and alternate-channel agenda, turning national priorities into simple, measurable programmes that deliver growth, partner productivity and execution excellence

What you will own :

• GTM and channel growth: Translate business priorities into national and circle-level GTM plans across DTH, Wi-Fi, IPTV and emerging alternate channels.
• Performance management: Lead opportunity-based target setting and governance across circles, zones, teams and partners; track the few KPIs that matter and drive corrective actions.
• Incentives and partner economics: Design and run GPS, SIP, Achievers' Club, sales payouts, boosters, accelerators, decelerators and relevant penalty constructs with clear eligibility, controls and communication.
• Trade marketing and engagement: Create focused contests, recognition and engagement programs, quarterly R&R and monthly/weekly gamification to improve productivity and strengthen field participation.
• Digital enablement and automation: Define BRDs, data masters, hierarchies and user journeys for KPI dashboards, partner tools, payout automation and direct-settlement capabilities.
• Insights and governance: Build decision-ready dashboards, reviews and leadership updates that connect performance, opportunity, investment and action.

Key deliverables:

Business planning and target setting

• Create AOP-aligned targets using historical trends, market opportunity, channel capacity and current performance.
• Design clear review formats from Pan-India to circle, zone, team and partner levels.
• Run structured monthly and quarterly performance reviews, with an explicit plan of action.

GTM programmes and sales acceleration

• Design and execute programmes that grow screens, Wi-Fi, IPTV upgrades, lead conversion and service-linked outcomes.
• Build rapid, short-duration interventions for priority gaps while maintaining programme discipline and fairness.
• Monitor market and competitive inputs and translate relevant insights into channel actions.

Payouts, incentives and controls

• Own programme constructs, target logic, scorecards, payout workings, approvals, NFAs and disbursement governance.
• Simplify partner and employee communication so every programme is easy to understand and execute.
• Partner with Finance and business teams to maintain strong maker-checker controls, audit readiness and payout accuracy.

Analytics, dashboards and automation

• Turn business requirements into detailed BRDs, clean masters, aligned hierarchies and scalable reporting outputs.
• Create automated visibility for bookings, activations, sales, service and partner performance across relevant platforms.
• Drive payout automation and direct settlement initiatives from design and pilot to adoption and scale-up.

Engagement and communication

• Lead national programmes including gamification, recognition, BM cascades and partner communication.
• Prepare concise leadership decks, business updates and decision notes that highlight impact, risks and actions.
• Ensure timely field communication, winner/eligibility clarity and end-to-end reward lifecycle management.